Defined commercial model, channel strategy and partner incentive structures. Designed commercial partner program including commission and onboarding models. Advised on go-to-market prioritization and value...

Led national B2B and B2B2C commercial strategy, managed key retail relationships, and scaled partnerships. Built a national sales force from scratch and drove ecosystem distribution channels. Operated...

Designed and executed commercial strategies across key retail channels, managed a large sales team, and led relationships with top retail executives. Operated at the executive level, full P&L responsibility,...

Led global channel strategy across grocery, e-commerce, and food service markets in 32 countries. Drove model deployment, market insights, and commercial planning at the board level.

Led retail channel strategy for all LATAM units, ensured pan-regional priorities and alignment across diverse markets, and held direct P&L accountability.

Directed multi-country commercial strategies and client relationships across six South LATAM countries, established a growth task force in Peru, and led regional alignment through commercial committee...

Early career foundation in commercial execution and key account management through multiple roles including Fountain Operations Manager, Key Accounts Executive, and Operations Supervisor.