Led 100+ projects managing a $147M MXN budget, achieving 10% cost avoidance, 5% cost reduction, and 450K CHF in savings. Drove national brand campaigns, major activations, and integrated BTL, POSM, and...

Oversaw cross-functional regional promotional events, orchestrated 120+ hybrid events, and managed partnerships, material production, and digital marketing. Developed an end-to-end data tracking and post-event...

Developed and launched creative strategies nationwide for marketing events across all franchises, managing $30M MXN annual budget. Led 30+ annual productions, created incentive programs, orchestrated multi-channel...

Designed, executed and optimized integrated marketing campaigns including paid, digital, and live activations. Led event logistics and cross-team coordination, produced high-impact content, ensured brand...