Francisco Camps Karg
Driving LATAM growth with data-driven, AI-augmented performance marketing strategies.
Mexico City, MX
Full time
Hybrid/Remote/On-site
Growth and Performance Marketing Leader with 10+ years experience driving acquisition and lifecycle engines for consumer brands across Mexico, Chile, and...
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My Career Journey
1/5
BEN & FRANK
Head of Marketing Channels
Oct 2023 - Jun 2026 | 2y 8m
Mexico City, MX
Managed $160M MXN multi-country budget for 1.95M customers. Led paid media across 7+ channels, reduced CAC by 15%, realized 400% acquisition efficiency in Colombia. Increased repeat rates by 120% in non-tier-1...
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GRUPO MODELO (Anheuser-Busch InBev)
Core Brands Data Manager
Aug 2023 - Oct 2023 | 2m
Pioneered country-wide MMM for top brands, achieving 4x ROI improvement. Reduced CAC by over 78% and grew CLTV by 56% for app unit economics. Built large-scale automated reports for marketing directors...
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GRUPO MODELO (Anheuser-Busch InBev)
Marketing Data Lead
Jun 2021 - Aug 2023 | 2y 2m
Drove large-scale Media Mix Modeling, CAC reduction, and funnel optimization. Built dashboards for 10+ directors and developed CDP for 1st Party Data acquisition.
NORVED SOLUTIONS
Operations & Financial Manager
Jul 2019 - Apr 2020 | 9m
Launched a B2B business line, generating over $50K USD profit in year one. Cut collection cycle from 60 to 14 days and developed distribution channels in Colombia.
AMERICAN EXPRESS
Corporate Governance Coordinator · Bank Operations Analyst
Aug 2015 - Jul 2019 | 3y 11m
Served as Business Planner for bank regulatory projects. Secretary for Board, Audit, Remunerations Committees. Led Fitch & S&P audits and automated reporting, reducing time by 30%.
Presentations
Communications
Active Learning
Training And Development
Research
Intercultural Competence
Curiosity
Analytical Thinking
Persuasive Communication
Action Oriented
Most proud of (2/3)
1st
Pioneered a country-wide marketing-mix model at Grupo Modelo, cutting CAC by over 78% and boosting CLTV 56%.
2nd
Managed a $160M MXN multi-country marketing budget for 1.95M customers; developed a proprietary market-saturation algorithm.
Career Highlights
1/2
Lead, multi‑country Media Mix Modeling program
Scaled cross‑country MMM to align growth experiments
Mexico, 2024
In a multi‑country growth role I led a cross‑functional team to build a Media Mix Modeling (MMM)...
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Growth lead — mystery shopping, AI and algorithmic targeting
Built proprietary market‑saturation algorithm with on‑the‑ground validation
Mexico City, MX, 2025
In order to understand where to focus growth I developed a proprietary market‑saturation algorithm...
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