Francisco Calleja Luna
Driving digital growth with creative content strategy and cross-platform expertise.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Seasoned Content & Social Media Manager with over a decade leading digital strategy, content production, and audience engagement across platforms such...
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My Career Journey
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1/9
Universidad Iberoamericana
Content Marketing Manager
Jan 2024 - Present | 2y 8m
Mexico City, MX
Increased engagement by 15% across major platforms using targeted editorial strategy. Produced 150+ assets for campaigns, coordinated 8 vendors and freelance talent. Secured 7 institutional brand partnerships,...
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Casa del Lago UNAM
Social Media Manager
Jan 2018 - Jan 2024 | 6y
Drove 50% digital audience growth across key social media over six years. Enhanced campaign reach by 30% with data analysis and content optimization. Sustained community visibility and developed editorial...
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Morelia International Film Festival (FICM)
Social Media Manager
Jan 2016 - Jan 2018 | 2y
Increased reach by 80% managing five platforms. Reduced crisis incidents with active media monitoring. Led small team for on-site coverage and festival operations planning.
Museo Universitario del Chopo, UNAM
Social Media Manager
Jan 2017 - Jan 2018 | 1y
Enhanced promotional campaign performance by 15% and grew audience by 40% with audiovisual content production and strategic data-driven management.
Morelia International Film Festival (FICM)
Editorial Assistant
Jan 2015 - Jan 2016 | 1y
Produced SEO-optimized newsletters and press releases; managed database and newsletter distribution to over 10,000 contacts.
Morelia International Film Festival (FICM)
Assistant Social Media Manager
Jan 2014 - Jan 2015 | 1y
Cinema 23 - Premios Fénix
Director's Assistant
Jan 2012 - Jan 2014 | 2y
Restructured YouTube channel, growing subscribers by 25,000+. Supported event operations, film research, and content production.
Nativo Digital
Copywriter Assistant
Jan 2012 - Dec 2012 | 11m
Copywriting for five brand accounts covering various industries.
FICUNAM
Social Service
Jan 2011 - Jan 2012 | 1y
Supported press and communications for festival; contributed to multi-format content production and research.
Communications
Empathy
Organizational Skills
Cultural Responsiveness
Professional Responsibility
Most proud of (3/3)
1st
+150 pieces produced at Ibero Universidad.
2nd
Ibero Rewards, full event production.
3rd
7 big strategic partnerships at Ibero
Education
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Universidad Iberoamericana, Mexico City
Psychology and Organizational Leadership
Ongoing
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Universidad Nacional Autónoma de México (UNAM)
Communication Sciences
2013
Certifications & Qualifications
Fundamentals of Digital Marketing Certification
Google Skillshop2026
CELPE-BRAS certified Portuguese
2026
Diploma in Graphic Design and Multimedia Strategy
Cultura UNAM2019
Google Ads Certification
Google Skillshop2019
Diploma in Graphic Design and Multimedia Strategy
Centro de Arte, Diseño y Música2013
Language(s) I speak
Spanish
Fluent
English
Intermediate
Portuguese
Intermediate
French
Beginner