Designed end-to-end user journeys for large-scale corporate events, optimizing both physical and digital engagement. Managed UX/UI for companion apps and interactive tools, applying human-centered design...

Led qualitative user research, stakeholder interviews, and user persona synthesis. Crafted information architecture, user flows, wireframes, and high-fidelity prototypes. Architected scalable design systems...

Designed internal brand architectures and digital touchpoints to improve employee experience and internal alignment. Developed cross-channel campaigns and impactful visual assets, structuring unified brand...

Designed user interfaces and brand systems for global campaigns, integrating digital solutions across web, social, and retail channels for consistency and scalability.