Filipe Cerolim
Driving engagement with creative content, SEO strategy, and digital storytelling.
Lisbon, PT
Full time/Part time/Project based
Remote
Senior communications professional with over 15 years' experience in digital content, copywriting, and brand marketing for the iGaming and sports betting...
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My Career Journey
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1/10
Clever Advertising
Content Writer
Aug 2023 - Present | 3y 1m
Developed 20+ comprehensive reviews analyzing operations of Brazil's leading sportsbooks for top-tier websites. Authored 30+ guides and deep dives into slot game mechanics. Produced 10 daily high-volume...
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Leimer
Ghostwriter & SEO Specialist
Mar 2025 - Sep 2025 | 6m
Authored 50+ specialized SEO-focused articles about online casino games. Detailed game mechanics, crash games, demo modes, and strategic gameplay, providing safe gaming platform recommendations. Developed...
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Afya
Freelancer Copywriter
Aug 2023 - Oct 2023 | 2m
Initiated launch campaigns for four new specialized courses for recently graduated physicians in Brazil. Produced strategic copywriting for Medcel's brand marketing, alignment content with objectives,...
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Ampfy | Betano
Freelancer - Community Manager & Copywriter
Jan 2022 - Feb 2022 | 1m
Created engaging social media content for Betano Brazil focusing on sports and entertainment. Managed community interactions and real-time engagement during major sporting events to increase loyalty.
Ilumno (UVA and Unijorge)
Freelancer Content Writer & Editor
Aug 2020 - Feb 2021 | 6m
Created 100+ high-converting copy assets for academic course campaigns on multiple digital channels. Ensured consistent tone in all student-facing materials and supported retention and engagement goal...
Fibra.AG | Coca-Cola
Freelancer Copywriter
Nov 2018 - Dec 2019 | 1y 1m
Led 30+ internal marketing campaigns and corporate communications for Coca-Cola Brasil, focusing on product launches, internal events, and brand initiatives. Designed copy to improve employee engageme...
Infoglobo
Freelancer Reporter & Editor
Sep 2018 - Oct 2018 | 1m
Infoglobo
Freelancer Reporter & Editor
Jul 2016 - Oct 2016 | 3m
Infoglobo
Freelancer Reporter & Editor
Dec 2015 - Jan 2016 | 1m
Authored weekly inserts and 50+ news stories for Rio de Janeiro. Served as real-time digital editor during Rio 2016 Olympic Games, managing high-traffic breaking news.
Infoglobo
Internal Communications Analyst
Jun 2014 - Jul 2015 | 1y 1m
Created weekly multimedia content for brokers and partners, wrote monthly magazine editorial aligning corporate strategy and culture.
Internet Research
Self-Motivation
Most proud of (3/3)
1st
Campaigns created for Coca-Cola in Brazil
2nd
Work with sports and a variety of information relevant to sports enthusiasts
3rd
Help create relevant content for people who want to watch live games
Fun fact about me
profile
I love to read new books and wacht TV Series
My values
Curiosity
Communication
Collaboration
Open-Mindedness
Education
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Universidade Estadual do Rio de Janeiro (UERJ)
Postgraduate Degree in Cultural Journalism
Ongoing
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Faculdades Integradas Helio Alonso (FACHA)
BA in Social Communication (Journalism)
Ongoing
Language(s) I speak
Portuguese
Fluent
English
Fluent
Spanish
Intermediate