Fernando Cruz
Driving market growth through integrated campaigns, localization, and data-driven strategy.
Mexico City
Full time
Hybrid
Senior marketing professional with 6+ years of experience in developing and executing integrated strategies for digital and traditional channels. Proven...
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My Career Journey
1/4
Nolab — Luxury Proptech
Digital Strategy & Content Lead
Jan 2023 - Present | 3y 7m
Led integrated marketing strategy and brand localization across Mexico, Spain, and Dubai. Executed localized campaigns, managed media strategy, agencies, and budgets, optimizing performance reporting....
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Nolab — Luxury Proptech
SEO Specialist
Jan 2022 - Jan 2023 | 1y
Owned organic growth strategy with a 2,400% increase in organic traffic in 14 months. Reduced dependence on paid media, performed market research and competitor analysis, managed technical SEO, and was...
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Zentiment — Digital Marketing Agency
Content Manager
Jan 2020 - Jan 2022 | 2y
Managed integrated campaign strategies for top brands in retail, luxury, automotive, and finance sectors. Oversaw major marketing campaigns, handled paid media budgets, conducted market research, and improved...
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Zentiment — Digital Marketing Agency
Copywriter & Marketing Strategist
Jan 2019 - Jan 2020 | 1y
Developed marketing strategies and managed multi-channel campaigns, leveraging research and insights for creative and targeted execution focused on measurable outcomes.
Resourcefulness
Plan Execution
Creative Problem-Solving
Action Oriented
Most proud of (2/3)
1st
Designed and executed a low-budget TikTok campaign that cut CPL 50% for 12 months and generated MXN $7M in direct sales
2nd
Grew organic traffic 2,400% in 14 months as SEO Specialist, earning a Video Meta Awards nomination covered by Forbes México
Career Highlights
1/2
Digital Strategy & Content Lead, Nolab (Mexico / Spain / Dubai)
Cut CPL 50% and drove MXN $7M in sales
México, 2026
In 2022 as Digital Strategy & Content Lead at Nolab I led an integrated, localized campaign to...
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SEO Specialist, Nolab
Grew organic traffic 2,400% in 14 months
México, 2022
In my role as SEO Specialist at Nolab I implemented a focused SEO program that aligned content...
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