Esteffanía Rivera Fernández de Lara
Connecting data, content, UX, and brand voice for impactful digital growth.
Full time
Hybrid
Content Strategist and Digital Growth Specialist with extensive experience in SEO, content marketing, and UX writing. Recent roles at Tiendanube and ABCW...
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My Career Journey
1/6
Tiendanube
E-commerce & Marketing Specialist (Education)
Nov 2023 - Present | 2y 6m
Mexico, MX
Developed SEO and content marketing strategies resulting in 50K weekly blog visits and 6% MoM growth. Scripted YouTube and educational content aligned with acquisition strategies. Led UX writing for acquisition...
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Tiendanube
Content Strategist SR
Jun 2021 - Oct 2023 | 2y 4m
Mexico, MX
Led brand voice development and go-to-market narrative for Mexico. Created campaign concepts integrating SEO/SEM and multiformat content. Scripted and hosted video content for YouTube and social platforms....
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ABCW Agencia Digital
Coordinadora SEO
Sep 2019 - May 2021 | 1y 8m
Developed SEO content strategies for B2B and B2C brands in various sectors. Conducted technical SEO audits, action plans, and KPI monitoring. Created keyword maps, voice and tone guidelines, and on-page...
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ABCW Agencia Digital
SEO Writer SR
May 2019 - Sep 2019 | 4m
Enemon
UX Writer and Content Specialist
Dec 2016 - Apr 2019 | 2y 4m
CNDPI
Social Service - Proofreader
Jun 2016 - Nov 2016 | 5m
My values
Authenticity
Adaptability
Collaboration
Communication
Continuous Learning
Creativity
Curiosity
Customer-Centricity
Ethical Behavior
Growth Mindset
Team Empowerment
Problem Solving
Education
UNAM | FES Acatlán
Hispanic Language and Literature
Ongoing
Certifications & Qualifications
UX Writing
KaansLatam2026
InDesign básico
AMPE2026
SEO para YouTube
CreceTube2026
Performance Creative Master Course
Dara Denney2026
CRO Unlocked
Neil Patel2026
Fundamentos de Marketing Digital
Google2026
Corrección de estilo
AMPE2026
Language(s) I speak
Spanish
Fluent
Portuguese
Intermediate
English
Intermediate