Estefania Vega-Pienkos
Driving brand growth through creative strategy and data-driven marketing leadership.
Mexico City, MX
Full time
Remote/Hybrid/On-site
Marketing and Brand Strategy Leader with over 15 years of experience across B2B and B2C industries, skilled in digital transformation, e-commerce, and...
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My Career Journey
1/7
Freelance
Marketing & Creativity Consultant
Jan 2024 - Present | 2y 8m
Borgatta
Brand Manager
Jan 2020 - Jan 2024 | 4y
Led the company's integrated marketing and branding strategy to strengthen market positioning and accelerate growth. Oversaw digital transformation, launched B2B digital marketing and e-commerce, managed...
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Amer Sports
Digital Campaign Specialist
Jan 2018 - Jan 2019 | 1y
Developed and executed digital campaigns for global retail brands, leveraging analytics and consumer insights to optimize strategy, strengthen brand positioning, and drive engagement. Led e-commerce platform...
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BESO Beker/Socialand
Creative Digital Strategist
Jan 2017 - Jan 2018 | 1y
Developed creative and digital strategies for brands such as KLM, Air France, José Cuervo, Jägermeister, and Soriana by integrating market research, consumer insights, and business goals. Led content production...
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Fox Sports
Sr. Creative Copywriter & Producer
Jan 2015 - Jan 2016 | 1y
McCann Worldgroup
Jr. & Sr. Copywriter
Jan 2012 - Jan 2014 | 2y
KP Alazraki
Creative
Jan 2010 - Jan 2011 | 1y
Collaboration
Teamwork
Empathy
Accountability
Constructive Feedback
Engagement Skills
Positivity
Emotional Intelligence
Active Listening
Most proud of (2/3)
1st
Planned Borgatta's 50th-anniversary campaign, engaging most employees in the campaign and on-site celebrations.
2nd
Led integrated marketing, digital transformation, and product launches as Brand Manager at Borgatta (2020–2024).
Career Highlights
1/2
Integrated Marketing Lead at Borgatta — led campaign and celebrations
Spearheaded company-wide 50th anniversary campaign
Mexico City, MX, 2022
In my role leading integrated marketing at Borgatta I planned the company’s 50th anniversary,...
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Team leader — established collaborative accountability and positive energy
Built a blame-free culture that turned mistakes into fixes
Mexico City, MX, 2018
In leadership roles I fostered a culture where mistakes became collective problems to solve....
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My values
Accountability
Collaboration
Open Communication
Empathy
Inclusivity
Education
London School of Economics & Political Science
MSc Social & Cultural Psychology
Ongoing
Universidad de la Comunicación
Bachelors in Advertising
2013
Certifications & Qualifications
Applied Social Psychology for Branding
CENTRO2022
Strategic Thinking Workshop
Mexican Creativity Academy2021
Digital Storytelling & Emerging Narratives
CENTRO2020
Gold & Bronze for Museum Fox Sports Branding Campaign
2015
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Intermediate
German
Beginner