Ervin Santiago
I drive regional brand growth via innovative go-to-market and omnichannel strategies.
Mexico City, MX
Full time
Hybrid/On-site/Remote
Marketing & Commercial Strategy Leader with expertise in driving brand growth and go-to-market strategies for consumer technology brands across Mexico...
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My Career Journey
1/6
REALME MEXICO
Marketing & Commercial Strategy Leader
Aug 2025 - Present | 11m
Owned regional marketing, communications, and go-to-market strategy in Mexico and Central America, aligning marketing plans with commercial growth goals. Led cross-functional teams and agency partners...
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NISSAN MEXICANA
BTL & Sponsorship Specialist
Sep 2019 - Present | 6y 10m
HISENSE MEXICO
Head of Marketing & Commercial Strategy, Central America; PR Lead, Mexico
Mar 2025 - Aug 2025 | 5m
Led omnichannel marketing and commercial strategies across digital, retail, e-commerce, and performance channels to drive acquisition and growth. Developed integrated 360° campaigns, built partnerships...
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TCL ELECTRONICS MEXICO
Senior Marketing Manager
Aug 2024 - Mar 2025 | 7m
Led Integrated Marketing Communications strategy, strengthening brand positioning and consistency. Managed strategic sponsorships and activations with global and regional partners, and executed data-driven...
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TRANSSION GROUP MEXICO & CENTRAL AMERICA
Head of Marketing
Oct 2021 - Jul 2024 | 2y 9m
Led regional marketing, brand strategy, and go-to-market execution for TECNO Mobile and Infinix, delivering integrated 360° marketing strategies to accelerate brand awareness, customer acquisition, and...
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OPPO MEXICO
Brand Manager
Jan 2020 - Oct 2021 | 1y 9m
Led brand positioning and IMC strategy, achieving 25% brand awareness and Top 4 status in purchase consideration within 9 months. Launched three new smartphone series, managed high-impact sponsorships,...
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Motivational Skills
Brainstorming
Adaptability
Results Focused
Coordinating
Analytical Thinking
Collaboration
Leadership
Most proud of (2/3)
1st
Achieved 25% brand awareness and Top‑4 purchase consideration in 9 months as Brand Manager at OPPO Mexico.
2nd
Opened 3 new country markets and led regional go‑to‑market, driving brand growth across Mexico and Central America at REALME.
My values
Communication
Leadership
Results-Oriented
Collaboration
Education
Universidad Panamericana
Marketing and Administration
2015
Language(s) I speak
Spanish
Fluent
English
Fluent