1st
Led a rapid content pivot from B2B/B2C to B2C, authored SEO guidelines and a new blog strategy that drove top blog traffic and leads.
2nd
Write SEO-optimised blog content addressing key user pain points, growing organic blog traffic over 10x (from roughly 1,000 to 14,000+ monthly visits)
3rd
Created a meme-driven social campaign that leveraged trending social formats, resonated internally and earned praise from colleagues and managers.