Advised on corporate communications, developed partnerships, led digital optimization, drove rebranding, and enhanced loyalty program for Mexicana de Aviación, improving customer engagement and brand ...

Developed and executed customer-centric strategies, achieving a 20% increase in satisfaction and a 15% reduction in complaints. Coordinated global teams for unified customer service, improved survey insights...

Led business model innovation, sales transformation, and continuous improvement, achieving revenue diversification, higher conversion and retention, and operational efficiency. Directed an enterprise-wide...

Launched and scaled the KeObra ecosystem for self-construction, developed omnichannel solutions, and generated $1M revenue in two years. Designed innovative business models, increased stakeholder engagement,...

Drove digital acquisition, achieving double-digit growth in credit card/insurance sales. Managed large media investments, optimized performance, scaled mobile and analytics capabilities, and enhanced targeting...

Led digital transformation strategy growing digital adoption, omnichannel integration, and global market reach. Increased online sales by 60%, gained 7-point market share, built integrated CRM, and enhanced...

Drove 360° media strategies for global brands in LATAM, delivered brand growth and marketing effectiveness, led digital transformation, accelerated digital adoption and enhanced marketing analytics for...