Ericka Uribe
Driving P&L growth, omnichannel strategy, and academic leadership for global brands.
Mexico City, MX
Full time
Hybrid/On-site
Senior marketing and commercial leader with 18+ years of experience at C-level, specializing in P&L growth, market expansion, and omnichannel strategies...
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My Career Journey
1/6
Tecnológico de Monterrey
Lecturer · Marketing, Analytics & Business Management; Academic Program Director · B.A. in Business Intelligence
Jan 2015 - Present | 11y 8m
Mexico City, MX
Designed and delivered courses to 100+ students per semester integrating AI tools and case studies. Launched a new bachelor's program exceeding enrolment targets and retention. Forged strategic alliances...
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Sportmex
New Business Development Manager; Lacoste Retail Manager
Jan 2010 - Jan 2017 | 7y
Mexico City, MX
Led market entry and brand portfolio management for five international luxury brands, achieving 40% portfolio profitability growth in 5 years. Launched and scaled 30+ POS, managed P&L and operations for...
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Adidas Group — Reebok Apparel & Accessories
Product Manager
Jan 2007 - Jan 2010 | 3y
Boosted annual sales by 23% in 2009 and increased market share by 6% through exclusive collections. Led commercialization strategy including pricing, forecasting, and key account management across major...
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Arc International
Marketing Manager
Jan 2005 - Jan 2007 | 2y
GP Prom Marketing & Advertising
Account Manager
Jan 2003 - Jan 2004 | 1y
Mary Kay Cosmetics
Marketing & Sales Coordinator
Jan 2000 - Jan 2002 | 2y
Education
University of Texas, San Antonio (UTSA)
Master's Bridge Program in Data Analytics
Ongoing
EGADE Business School
PhD in Business Administration (Consumer Behaviour & Conscious Marketing)
Ongoing
Tecnológico de Monterrey, Mexico
B.A. in International Relations
Ongoing
University of Melbourne, Australia
Master of International Business
Ongoing
CONAR, Mexico City
Master of Legal Regulation in Advertising & Publicity
Ongoing
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Intermediate