Enrique Romero Alvarez
Driving scalable growth and market expansion in regulated iGaming across global markets.
Querétaro, MX
Full time
On-site/Hybrid/Remote
Senior iGaming and digital business executive with 13+ years of experience leading market expansion, building operations from scratch, and scaling regulated...
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My Career Journey
1/6
Golden Lion Entertainment
Online Director
May 2025 - Present | 1y
Monterrey, MX
Led the overall business operations and development of the company’s strategic framework, supporting the launch of the online division of a land-based gaming group with 16 casinos, with a strong focus...
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Caliente Interactive
Content - Marketing Manager
- Present | N/A
Tijuana, MX
Led development and execution of integrated brand strategies across digital and traditional channels, including TV advertising, radio shows, press releases, influencer partnerships, and paid media initiatives....
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NetBet
Country - Marketing Manager
- Present | N/A
CDMX, MX
Identified and developed strategic partnerships for BigBola’s online business, supporting new operators entering the Mexican market. Facilitated access to Mexican online licensing, recommending key partners...
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NorthStar Network
Latam Markets Manager
- Present | N/A
Paris, FR
Led development and execution of marketing campaigns for the Mexican market, driving brand awareness and engagement through targeted content and multi-channel initiatives. Delivered strategic insights...
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MoPlay
Marketing Manager
- Present | N/A
Gibraltar, GI
Led operations in Mexico, developing and implementing market strategy alongside cross-functional teams. Identified VIP customer opportunities and executed segmented CRM campaigns to improve retention and...
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BigBola
Manager of Partnerships
- Present | N/A
Querétaro, MX
Led overall business operations and development of the company’s strategic framework, supporting the launch of the online division of a land-based gaming group with 16 casinos, with a strong focus on omnichannel...
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Creative Thinking
Results Focused
Most proud of (3/3)
1st
Extensive industry network, fostering strategic partnerships across markets and regions.
2nd
360° expertise in online gaming operations, technology, compliance, marketing & business
3rd
Proud to have driven engagement and delivered measurable business results through strategic growth
Career Highlights
1/3
aunching an Omnichannel Online Gaming Platform for a Group of 16 Land-Based Casinos
Golden Bet: From Conception to Launch
Monterrey, 2026
As Director, I led the full creation and implementation of GoldenBet, the group’s digital platform,...
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Supporting Licensing and Launch for Foreign Operators
Enabling International Operators in Mexico’s Online Gaming Market
Mexico, 2022
I facilitated the entry of over three international operators into the Mexican online gaming...
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A Journey of Continuous Growth in the Mexican Gaming Industry
From Content Manager to Online Director at a Leading Gaming Group
Mexico,
I began my career as a Content Manager at Caliente, where I honed my skills in the online gaming...
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Fun fact about me
I'm in love with restoring classic cars. Right now, I’m deep into a '74 Ford Maverick and a Pontiac Fiero '87. It sounds like a hobby, but honestly, it’s where I learned my best troubleshooting skills. Patience and 'out-of-the-box' thinking is required
