Enrique Alfonso Negroe García
Growth catalyst delivering 6M+ users, 330%+ growth & MXN $100M+ new revenue.
Mexico City, MX
Full time
On-site/Hybrid
Senior executive with over 15 years of experience driving growth, monetization, and business expansion for media, entertainment, fintech, and digital platforms....
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My Career Journey
1/8
Baz Súperapp & TV Azteca
Portfolio Director of Entertainment
Aug 2022 - Dec 2024 | 2y 4m
Mexico City, MX
Oversaw P&L and growth strategy for Entertainment verticals. Achieved 330%+ traffic growth, 30% rise in e-commerce sales, and 25% boost in loan placements. Designed Retail Media and monetization strategies,...
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Emoji - The Iconic Brand
Marketing & Social Media Manager
Sep 2021 - Jul 2022 | 10m
Mexico City, MX
Led digital content strategy on global channels, grew EmojiTown IP to 400K+ subscribers and 250M+ YouTube views in 9 months, and expanded global monetization, SEO, and licensing.
UnDosTres
Director of Marketing
Dec 2019 - Apr 2021 | 1y 4m
Mexico City, MX
Directed acquisition, retention, CRM, GTM, and partnerships. Grew user base to 850K+ through omnichannel campaigns. Secured MXN $100M+ in sponsorships. Pivoted strategy during pandemic to achieve record...
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UnDosTres
Business Development & Marketing Manager
Dec 2018 - Nov 2019 | 11m
Mexico City, MX
Negotiated strategic partnerships with major consumer and financial brands. Developed campaigns with PepsiCo, Mondelēz, and Bimbo, impacting 600M+ products and exceeding annual targets by 5x, generating...
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Naranya
Ad Sales & Business Development Manager
Jul 2018 - Nov 2018 | 4m
Mexico City, MX
Managed commercial pipelines and led digital advertising campaigns focused on performance and user acquisition across Mexico and LATAM.
Naranya
Media Buying & Country Operations Manager
Sep 2015 - Jun 2018 | 2y 9m
Mexico City, MX
Directed growth and operations across 12 LATAM countries, generating 6M+ users, increasing revenue by 60-300%, and reducing CAC by 75%. Partnered with top telecom providers to drive performance market...
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One México
Content Director
May 2013 - Dec 2014 | 1y 7m
Mexico City, MX
Led commercial and operations teams for Televisa Esmas Móvil, launching digital products that grew revenue 45% YOY to MXN $24M.
One México
Content Manager
Jul 2010 - Apr 2013 | 2y 9m
Mexico City, MX
Led digital content strategy for Esmas Móvil, exceeding annual commercial targets in eight months via content and product optimization.
Influencing Skills
Strategic Thinking
Action Oriented
Results Focused
Collaboration
Delivery Focused
Most proud of (2/3)
1st
Led UnDosTres' 2020 pivot to organic growth and partnerships, growing users to 850K+ and breaking transaction records with zero ad spend
2nd
Led entertainment portfolio at Baz Súperapp to 330%+ traffic growth and 250% revenue increase, doubling lending applications
Career Highlights
1/2
Director of Marketing, UnDosTres (2019–2021) — zero ad‑spend pivot
Scaled UnDosTres to 850K+ users and record transactions
Mexico City, MX, 2020
In 2020, as Director of Marketing at UnDosTres, I led a forced pivot when acquisition budget...
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Portfolio Director of Entertainment, Baz Súperapp & TV Azteca (2022–2024)
Drove 330% traffic growth and 250% revenue at Baz Súperapp
Mexico City, MX, 2023
In 2022–24 as Portfolio Director of Entertainment I reoriented content toward measurable revenue...
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My values
Results-Oriented
Collaboration
Adaptability
Communication
Innovation
Education
Universidad del Valle de México
Marketing and Advertising in Digital Environments
Ongoing
Tecnológico de Monterrey (ITESM)
International Business
2008
Certifications & Qualifications
Fundamentals of Technology Sales
University of Maryland2025
Google Prompting Essentials
Google2025
Introduction to CRM with HubSpot
Coursera2025
Marketing with TikTok
Aptly2025
Inbound Marketing
Udemy2020
Programmatic 101
Infillion / MediaMath2017
Language(s) I speak
Spanish
Fluent
English
Fluent