Content marketing manager with 5+ years leading end-to-end content operations, specializing in audience research, editorial planning, YouTube strategy, and AI-powered production. Founder of EA Advertising Agency, drove long-form YouTube channels to over 20M combined views, integrating funnel-driven campaigns for revenue conversion. Proven success in multi-channel distribution for both business and personal brands, including cross-language platforms. A 2026 business management graduate with distinction, I emphasize structured, systematized content operations, tying every output to strategic outcomes. I am eager to further scale audience growth and revenue for forward-thinking brands.

Directed content strategy and production for long-form YouTube channels, growing them to 20M+ combined views. Built repeatable AI-powered content pipelines, managed title and metadata testing for optimization, and developed AI brand personas for multilingual brands. Produced Instagram carousel content at scale and connected organic content to revenue funnels, optimizing conversion strategies for international markets.

Founder & Content Marketing Lead

Built two personal brands in the African emigration/study-abroad and personal finance niches, handling full-spectrum brand positioning, content strategy, and monetisation pathways.