Orchestrated cross-team content planning for global iGaming player bases, optimized email marketing with data-focused editing loops, established a copywriter mentorship program to improve brand tone, designed...

Formulated and deployed content strategies mapped to operational and performance targets, collaborated on UX content architecture, led high-output editorial teams, and integrated SEO-driven creative production...

Authored compelling ad copy for Paid Social and Search, collaborated with account managers on research to craft unique messaging that differentiated brands in competitive US tech markets.

Developed and managed inbound marketing including website and email content, scaling brand awareness and link-building, and implemented metric tracking to validate SEO returns.

Produced video and social media content, consistently growing brand presence, and managed Facebook paid campaigns through Ad Espresso for increased reach and engagement.

Translated news and business content for embassy clients with diplomatic precision and contributed to an international business newsletter ensuring editorial quality.