Data-driven B2B Marketing Manager specializing in Go-to-Market (GTM) strategy, Account-Based Marketing (ABM), and demand generation for SaaS and technology firms. Experienced bridging the gap between marketing and sales, building high-converting pipelines, and leveraging automation tools like HubSpot and Salesforce to drive revenue. Guided GTM strategy at Webbee Digital and full-funnel execution at Online Biz, with strong skills in campaign analytics, team alignment, and messaging. Passionate about leveraging data to optimize performance and deliver growth for forward-thinking companies.

Designed and executed global GTM playbooks tailored for US and EMEA regions. Led targeted ABM campaigns for niche segments, increasing C-Level executive engagement by 25%. Managed CRM integrations and ensured seamless MQL-to-SQL transitions. Collaborated with SDR teams to enhance ICP accuracy. Developed relationship-centric messaging, reducing churn and boosting positive replies.

B2B Marketing Strategy & Outreach Lead

Owned the full acquisition funnel across LinkedIn, Google, and Facebook. Optimized campaign performance, achieving improvements in CPL. Worked with product and design teams to ensure brand consistency and streamline user conversions.

Digital marketing Manager

Supported nationwide campaigns on TV, radio, and digital platforms. Coordinated creative assets and managed timelines between stakeholders and external vendors.

Advertising Assistant

Managed international events and operations across Europe. Developed operational frameworks and handled vendor relationships for smooth executions.