Developed customized marketing strategies for US, Mexico, Central and South America. Designed regional marketing, increased purchase frequency, created sell-in and sell-out distributor strategies, managed...

Led integrated B2B marketing across USA & Mexico, drove digital growth, enhanced social media engagement and e-commerce. Launched product strategies, managed €350K budget, optimized e-commerce UX/UI, led...

Launched Cooper Tires Mexico’s first D2C sales channel, overseeing market analysis, pricing, process mapping, and operational implementation. Coordinated cross-departmental stakeholders and secured US$60K...

Drove trade marketing initiatives across Mexico, Colombia, Ecuador, Chile, Brazil. Increased brand presence to 95% client POS, managed partnerships with Uber, Kidzania, Monster. Developed digital tools...

Led retail and e-commerce expansion, executed commercial strategies, negotiated rebates, opened new sales channels. Achieved 7% annual commercial rebate savings and led the category at Soriana.com.

Led branding and integrated marketing strategy in LATAM. Developed multi-channel campaigns, launched custom promotions, designed social media strategy, organized regional events, and managed influencers....

Established marketing structure and brand identity across 31 locations. Launched corporate magazine distributed nationally through legal, retail, and industrial outlets.

Managed brand strategy at 35 sites, launched new restaurant concept, relaunched product yielding 35% sales increase.