Ekaterina Krivova
I optimize CX by integrating content strategy, knowledge management, and automation.
Slovenia
Full time
Remote
CX Content Lead and Designer with 8+ years’ experience in scalable content systems, self-service support, AI-powered customer experiences, and lifecycle...
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My Career Journey
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1/4
Admirals
Senior Content Manager, Product & Support
Nov 2022 - Present | 3y 10m
Built the Help Center as a scalable content system and designed the AI chatbot from scratch; together, they resolve 71–85% of support cases without human intervention. Achieved the lowest chat escalation...
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Yoga Academy
Content Team Lead
Jan 2023 - Dec 2023 | 11m
Designed a customer-insight-driven content ecosystem integrating acquisition, onboarding, education, and retention. Built segmented onboarding journeys for four audience groups. Led a cross-functional...
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BTicino
Content Lead
Jan 2018 - Mar 2020 | 2y 2m
Developed enterprise content strategy across products and channels. Improved onboarding and engagement through UX-focused content and microcopy. Implemented testing and optimisation practices to improve...
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Legrand
Content Manager
Jan 2013 - Jan 2018 | 5y
Created product content and content systems used across multiple product lines. Developed style guides and content standards. Supported marketing and sales through product storytelling and editorial c...
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Education
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Advanced Communication School MACS
Postgraduate Studies
Ongoing
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BBDO Academy Wordshop
Brand Strategy
Ongoing
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Russian University of Humanities
Communication & Media Studies
Ongoing
Certifications & Qualifications
Advanced Conversation Design
Google2025
Conversation Design Fundamentals
Google2025
UX Design Patterns
Uxcel2024
UX Research
Uxcel2024
Language(s) I speak
Russian
Fluent
English
Fluent
French
Fluent
Slovenian
Intermediate