Edwin Loman Huerta
Driving SaaS revenue, CRM success & retention across LATAM for global enterprises.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Results-oriented Senior Leader with 11+ years leading retention, expansion, and digital revenue for enterprise SaaS & Martech companies in LATAM. Currently...
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My Career Journey
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1/9
SAP (Emarsys)
Senior Client Success Manager
Mar 2025 - Present | 1y 5m
Directed retention and expansion strategy for Tier-1 LATAM portfolios. Achieved 85% portfolio stability, led Business Value Assessments and QBRs for executive buy-in. Engineered strategic renewals for...
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Samsung
Senior Growth Manager
Sep 2023 - Sep 2024 | 1y
Managed $10M USD D2C budget, sustained 10X ROAS, and 165% YoY paid media revenue increase. Led global Shop App GTM strategy, 2M+ installs, secured 60% revenue share via app. Excelled in personalization/retention,...
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McCain Mexico
Senior Digital Marketing Manager
Jan 2023 - Aug 2023 | 7m
Automated lead generation campaigns for a 25% revenue increase. Drove E-Retailers and Last Mile sales to 2X YTD growth in 3 months. Led regional digital transformation and corporate tech stack adoptio...
SAP
Customer Experience Sales Manager
Jul 2022 - Dec 2022 | 5m
Led Emarsys commercial strategy in Mexico, contributed 51% of Q1 quota. Developed competitive pricing and accelerated prospect implementation for faster time-to-value.
Danone
E-Sales D2C Performance Manager
Jul 2019 - Jun 2022 | 2y 11m
Drove integrated paid/organic media, 900% YoY growth in household acquisition. Reduced CAC by 45% and implemented data-driven CLTV retention strategies.
Emarsys (SAP Company)
Customer Success Manager
Jan 2017 - Jun 2019 | 2y 5m
Overachieved retention/expansion quotas for 30+ major accounts. Maintained 115% Net Retention Rate. Implemented trusted advisor framework, securing average NPS of 9/10 for executive alignment.
Elektra.com (Grupo Salinas)
New Business & Marketing
Aug 2015 - Dec 2016 | 1y 4m
Automated marketplace operations, increasing sales via 'Click to Call Totalplay'. Executed 300+ monthly campaigns; implemented Universal Attribution Model in Google Analytics.
Linio México (Falabella)
SMM Analyst
Oct 2013 - Jul 2015 | 1y 9m
Core member of the 'Linio Mafia', managed 20 specialists across 5 countries, delivering 50% of total FB revenue.
Gamer64
Ad Operations
Oct 2013 - Jul 2015 | 1y 9m
Managed 1,000+ campaigns monthly, $150K USD spend, evaluated 5,000+ ad variants with A/B/N testing.
My values
Accountability
Open Communication
Customer-Centricity
Teamwork
Fairness
Education
Universidad Panamericana
MBA & Diploma in Commercial Strategy
2017
Universidad Panamericana
BA in Business Administration & International Business
2013
Certifications & Qualifications
ValueSelling Framework® - Strategic Sales
2026
Commercial Strategy Specialization
Universidad Panamericana2026
Google Ads
2026
Web Analytics
EOI2026
E-commerce Strategy
EOI2026
IAB Spain
2026
SAP Engagement Cloud (Emarsys Expert)
2026
Language(s) I speak
Spanish
Fluent
English
Fluent