Eduardo Valdés
Driving data-driven growth and product adoption across LATAM markets.
Mexico City, MX
Full time
Hybrid/On-site
Growth Marketing Manager specialized in product launches, market expansion, funnel optimization, and data-driven decision-making. Led digital strategies...
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My Career Journey
1/4
Epixlife
Growth Marketing Manager B2B2C North and South America
Nov 2025 - Jun 2026 | 7m
Led product and market expansion initiatives in LATAM, designing data-driven go-to-market strategies. Developed research frameworks to identify growth opportunities. Executed experimentation roadmaps,...
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AREA6
Head of Digital Strategy & Analytics
Jan 2022 - Jan 2025 | 3y
Designed digital growth ecosystems for healthcare, retail, and B2B clients, aligning product acquisition, CRM, analytics, and customer journey strategies. Developed dashboards and KPI frameworks using...
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Epicentro
Digital Planner
Jan 2019 - Jan 2021 | 2y
Designed integrated media and content strategies for B2B and B2C brands. Developed media planning frameworks based on audience research, campaign objectives, and budget allocation. Monitored campaign performance...
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Cuack Studio
Content Manager
Jan 2017 - Jan 2019 | 2y
Delivered insights to guide content and production teams. Developed and implemented content strategies for over 15 brands in both B2B and B2C sectors. Translated content strategies into actionable requirements...
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Collaboration
Active Listening
Presentations
Analytical Thinking
Assertiveness
Confident Communicator
Improvisation
Career Highlights
1/2
Go-to-market planning & cross-functional launch
Designed data-driven go-to-market strategy
México, 2026
In a product launch initiative I led the creation and presentation of a comprehensive launch...
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Market research & validation strategy for Mexico
Built Mexico-focused market testing to de-risk launch
México, 2026
In advising launch decisions I leveraged my experience in Mexico’s market to challenge assumptions...
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My values
Communication
Adaptability
Open Communication
Teamwork
Continuous Learning
Education
Universidad Autónoma del Estado de México
Graphic Design
2015
Certifications & Qualifications
Product Management
CoderHouse2025
Data Analysis with SQL
Platzi2025
Digital Product Development
C23 & IDEO California2024
Inbound Marketing
Hubspot2024
Data Analytics with Power BI
CoderHouse2022
Language(s) I speak
Spanish
Fluent
English
Fluent