Led strategy and operations for Tequilas & Luxury, managed MXN 70M investment, agency partners, and 10 indirect reports. Enhanced paid media strategy, planning, and optimization across channels, drove...

Led customer acquisition, digital marketing, and transformation across Cobrand Partnerships and Global Commercial Services. Achieved +25% B2B digital acquisition growth, implemented EAPPLY for process...

Led marketing strategy and team management, contributing to 60% portfolio growth. Managed 7 direct and 5 indirect reports.

Led a 15-person multidisciplinary team managing strategic marketing and digital initiatives for BBVA. Increased digital projects by 25% and coordinated client, creative, media and digital stakeholders...

Led digital strategy and execution for 100+ campaigns, coordinating media, creative, platforms, and external partners. Managed performance across major entertainment properties.