Architected the go-to-market strategy, leading expansion and positioning in fintech, banking, and retail. Oversaw project-level P&L, ensuring profitability. Designed and deployed payment automation and...

Commanded the digital payments business for DiDi Mexico with full P&L accountability. Led onboarding and account management for drivers, set KPIs for operational excellence, and managed business processes....

Directed strategic planning and resource optimization, achieving a 20% improvement in efficiency. Implemented strict budget control and optimized costs and resource allocation.

Managed P&L for 3,500 assets in 19 agencies and increased efficiency by 35% via KPI management. Led a 175-person multidisciplinary team and engineered strategies for fuel and asset protection, boosting...

Directed logistics for 220 branches, delivering financial products and cash management services nationwide. Developed and led the FISA card to increase branch indebtedness by 35%. Managed card issuance,...

Managed IT projects for banking systems in 13 LATAM countries, ensuring regulatory compliance and supporting operational needs. Led digital SME payment initiatives to improve B2B transactions in LAC.

Evaluated projects for USA headquarters and Mexico, led ERP, CRM, PCI, and infrastructure projects. Implemented Oracle and JD Edwards ERP for automated distribution. Integrated payment and compliance systems,...