Eduardo Porras Navarro
Transforming businesses through digital innovation, customer centricity, and data-driven growth.
Mexico City, MX
Full time
Hybrid
Executive CMO and Digital Transformation Leader with 25+ years across Consumer Goods, Retail, Banking, Entertainment, and Transportation in LATAM. Proven...
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My Career Journey
1/8
Grupo Estrella Blanca
Chief Marketing Strategy & Innovation Officer
Jun 2020 - Present | 6y 1m
Mexico City, MX
Led national commercial and operational strategy focusing on profitability and digital transformation. Orchestrated SAP S/4Hana implementation in record 1.5 years, unified customer data, increased digital...
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Compartamos Banco
Director of Digital Marketing & Customer Strategy
Sep 2017 - Oct 2019 | 2y 1m
Generated $8.3M USD in H1 2019 via advanced analytics and conversion-focused investments. Delivered $150M MXN additional revenue through digital prospecting and performance campaigns. Improved customer...
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Businessense
Business Manager
Feb 2014 - Sep 2017 | 3y 7m
Maxiprenda
Commercial & Marketing Director, LATAM
Mar 2012 - Jun 2015 | 3y 3m
Led 400+ employees in 217 branches, maximizing profits by 15%, driving a $12M USD revenue increase by shifting business model to second-hand retail. Reduced inventory obsolescence by 50% through proprietary...
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Blockbuster
Commercial & Marketing Director, LATAM
Jul 2000 - Feb 2011 | 10y 7m
Managed franchises across 7 countries, achieved $250M USD sales (2010), increased visit frequency by 20% through data mining and personalization, launched Game Rush brand (300+ locations, largest video...
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Grupo Bimbo
New Products Business Manager
Feb 1999 - Jul 2000 | 1y 5m
Columbia TriStar Home Entertainment
Marketing Manager
Jan 1995 - Feb 1999 | 4y 1m
Pepsico
Marketing Coordinator
Jul 1993 - Jan 1995 | 1y 6m
Analytical Thinking
Business Acumen
Creative Thinking
Brainstorming
Sales Acumen
Active Learning
Most proud of (2/3)
1st
Grew digital-channel sales from 5% to 20% in four years through a focused digital growth strategy
2nd
Designed and implemented a comprehensive digital growth strategy that shifted sales mix to 20% digital
Career Highlights
1/2
Implemented a comprehensive digital growth strategy over four years
Grew digital channel sales from 5% to 20%
México, 2025
In a four-year initiative I implemented a comprehensive digital growth strategy that shifted...
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Leveraged database insights to improve campaign targeting
Used customer behavior data to launch personalized campaigns
México, 2025
In my role I challenged the team to leverage our customer database to boost sales by using behavioral...
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My values
Continuous Learning
Self-Development
Growth Mindset
Results-Oriented
Education
Instituto Superior para el Desarrollo de Internet (ISDI)
Master Internet Business
Ongoing
Master in Business Administration
Ongoing
CENEVAL
Marketing
Ongoing
Certifications & Qualifications
Guest Speaker, SAP Now event
SAP2024
Participant of the IBM Think event on Artificial Intelligence
IBM2024
Member, SAP CX Technology Advisory Board (Global)
SAP2024
Language(s) I speak
Spanish
Fluent
English
Fluent