Eduardo Estrada
Transforming data into strategy for revenue growth and industry leadership.
Eduardo Estrada is a data-driven leader with over 9 years of experience in media, entertainment, and technology. He has directed analytics at the C-level,...
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My Career Journey
1/5
Grupo Garnier
Manager, Data Analytics & Business Intelligence
Feb 2025 - Present | 1y 2m
Mexico City, MX
Directed data & analytics strategy, shaping the media data ecosystem and delivering executive insights that drove multimillion-dollar investment decisions, strengthened financial efficiency, unlocked new...
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Canela Media
Manager, Revenue Growth & Ad Inventory Optimization
May 2024 - Jan 2025 | 8m
Led cross-functional initiatives to streamline revenue processes, minimize financial risks, and identify new monetization opportunities. Reduced campaign and revenue risk by 30% through predictive analytics...
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Sony Pictures Television
Sr Coordinator, Research
Feb 2022 - Jan 2024 | 1y 11m
Drove business growth in content distribution, acquisition, and production by delivering tactical insights and influencing stakeholders. Maximized licensing revenue and secured longer deals by spotting...
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HBO Latin America
Sr Consultant, Business Intelligence & Insights
Jan 2020 - Oct 2021 | 1y 9m
Drove subscriber growth, retention, and revenue optimization across TVE/OTT by leveraging advanced analytics. Enhanced BI capabilities by integrating consumer and operational data, ensured compliance with...
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NBC Universal
Sr Analyst, Revenue Strategy & Advertising Sales Insights
Jun 2017 - Oct 2018 | 1y 4m
Drove revenue growth in Latin America and pan-regional markets through data-driven ad sales strategies, optimizing pricing, audience targeting, and programmatic monetization for sustained business imp...
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