Eduardo Cámara-Meléndez
Cultural copywriting that makes global brands speak Mexican.
Mérida, MX
Full time/Project based
On-site/Remote
Creative Director and bilingual Copywriter (Spanish-English, C1) with 15+ years of experience crafting and adapting campaigns for Mexican audiences. Specialist...
Show more
Hit play to meet me
00:00
/
00:00
My Career Journey
1/6
Future Group
Creativo Asociado
Apr 2022 - Apr 2026 | 4y
Ciudad de México, MX
Developed B2B communication strategies for HoReCa and store owners (Nestlé), translated business objectives into approachable and culturally relevant messages, created integrated campaigns for Heinz, Tajín,...
Show more
Leo Burnett
Director Creativo Asociado
Mar 2021 - Apr 2022 | 1y 1m
Ciudad de México, MX
Provided creative direction for Bodega Aurrerá campaigns focused on connecting mass messages with Mexican pop culture and humor.
Grupo Famsa / Famsa USA
Director Creativo
Aug 2019 - Mar 2021 | 1y 7m
Managed brand communication in Mexico and the US, adapting commercial messaging for two Spanish-speaking audiences with distinct cultural nuances.
Mediakey
Director Creativo
Jun 2018 - Aug 2019 | 1y 2m
Developed promotional and entertainment content for a streaming platform (FOX, Paramount, Lionsgate, MGM), including copy focused on subscriber conversion and retention.
Innocean
Editor Digital
Jan 2017 - Jun 2018 | 1y 5m
Wrote and edited digital content for Kia Motors México, ensuring consistent brand tone across channels.
Terán TBWA
Creativo Digital
Jan 2014 - Jan 2016 | 2y
Developed digital communication strategies for Nissan's social channels and UEFA Champions League sponsorships, including live activations tied to sports events.
Team Oriented
Creativity
Listening Skills
Cultural Sensitivity
Leadership
Collaborative Communications
Most proud of (3/3)
1st
My Grand Prix with KitKat in Argentina
2nd
The time I won a multi.million contract for my agency with Nestle
3rd
When I led my first big project with Nissan and top class footballers.
Career Highlights
1/2
Valentine's Day for KitKat — Grand Prix (Argentina)
Grand Prix winner for KitKat campaign
Buenos Aires, AR,
In a campaign for KitKat I developed a creative concept that married local insight with emotional...
Show more
Campaign lead — multicultural team collaboration
Led team through culturally complex campaign
Mexico City, MX,
In my role at the agency I led a cross-functional team through a challenging campaign that required...
Show more
Fun fact about me
I'm an amateur comedian, kinda witty, actually.
