Edgardo Rosales Pelayo
Driving 360° digital growth & performance marketing for finance, retail & tech.
Mexico City, MX
Full time
On-site/Hybrid
Senior marketing professional with 15+ years of experience leading 360° strategies, digital transformation, growth, CRM, performance, and brand positioning...
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My Career Journey
1/6
Grupo Coppel
Líder de Estrategia de Marketing
Jan 2020 - Present | 6y 9m
Ciudad de México, MX
Led 360° marketing for financial products, managed budgets up to $130M, and teams across Paid Media, Analytics, BI, Social Media, SEO, Blog, Personalization, and Creativity. Increased Crédito Coppel clients...
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Pandora Group
Gerente de Marketing
Jan 2019 - Jan 2020 | 1y
Ciudad de México, MX
Directed integral marketing strategy focusing on brand positioning, demand generation, conversion, CRM, and inbound marketing. Led digital conversion strategy using Salesforce, achieved a 58% conversion...
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Grupo Juliá
Gerente de Marketing
Jan 2018 - Jan 2019 | 1y
Ciudad de México, MX
Defined and implemented 360° marketing across national and international wholesale, retail, and receptive units. Led destination positioning, demand generation, digital campaigns, events, and strategic...
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Mundo Joven
Media Manager
Jan 2017 - Jan 2018 | 1y
Ciudad de México, MX
Managed digital media investment for travel campaigns targeting youth. Developed segmentation methodology, ran lead-gen, call center, and website campaigns, grew digital community to 1.5M in 6 months,...
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Google México
Key Account Manager
Jan 2013 - Jan 2017 | 4y
Ciudad de México, MX
Developed a portfolio of digital agencies to grow adoption and success on Google Ads. Managed AAA agencies, improved investment and results, exceeded regional revenue targets by 47% over 1.5 years, developed...
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SURA México
Analista de Marketing
Jan 2012 - Jan 2013 | 1y
Ciudad de México, MX
Completed market research projects, analyzed brand perception, developed sales materials, provided actionable insights for client segmentation and commercial support.
Most proud of (3/3)
1st
Creación y desarrollo de modelo de segmentación, basados en comportamiento de clientes cautivos, para mejorar el rendimiento de las estrategias de MKT
2nd
Crear el proceso comercial desde 0 logrando tener un proceso medible y completo para el entendimiento de resultados y áreas de oportunidad.
3rd
Rentabilizar durante 3 años consecutivos, un producto que ayuda a tener utilidad en la empresa, basado de estrategias 360 basada en data
My values
Responsibility
Empathy
Respect
Adaptability
Collaboration
Creativity
Empowerment
Honesty
Humility
Innovation
Initiative
Leadership
Results-Oriented
Tenacity
Education
Universidad del Valle de México (UVM)
Marketing
Ongoing
Universidad del Valle de México (UVM)
Neuromarketing (Diploma)
Ongoing
Certifications & Qualifications
TikTok Ads
TikTok2026
Inbound Marketing, Social Media Marketing & Digital Advertising
HubSpot2025
Meta Blueprint
Meta2025
Google Ads Display, Google Search, YouTube Ads & Digital Marketing Concepts
Google / Google Ads2025
Fundamentals of SEO
Semrush2025
Key Account Manager Certification
Cyclus2016
Language(s) I speak
Spanish
Fluent
English
Intermediate