Edgar Issac Munguia Munguía
Monetizing LATAM media through strategic programmatic partnerships and innovation.
Mexico City, MX
Full time
Hybrid
Marketing professional with over 10 years of expertise in publisher development, digital monetization, and programmatic strategies in Latin America. Led...
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My Career Journey
1/4
Tektag
Head of Publishers
Nov 2025 - Present | 9m
Mexico City, MX
Designed and implemented innovative advertising formats, including vertical video solutions. Acquired and managed publishers across media companies, creators, and content sites. Developed strategic partnerships...
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Footballco
Publisher Manager LATAM
Oct 2021 - Present | 4y 10m
Managed and grew relationships with strategic publishers. Created partnerships to optimize video content distribution and monetization. Expanded publisher network in Latin America, reinforced brand in...
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DAZN
Publisher & Video Manager
Oct 2019 - Oct 2021 | 2y
Built and maintained partnerships with publishers, media groups, federations, and teams. Developed digital content distribution and monetization strategies across Mexico, Colombia, and Argentina. Optimized...
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Smartclip
Publishers & Media Manager
Jul 2013 - Sep 2019 | 6y 2m
Managed publishers in Mexico, Colombia, and Peru. Prospected and onboarded media companies, networks, and exchanges. Led technical implementation of campaigns, created and optimized deals to meet KPIs,...
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Action Oriented
Proactivity
Customer Service
Consultative Approaches
Relationship Management
Relationship Building
Complex Problem Solving
Most proud of (2/3)
1st
Analyzed network performance, optimized publisher inventory and ad setup, driving a noticeable surge in ad requests and engagement.
2nd
Rescued a frustrated publisher by diagnosing viewability, traffic and ad-format issues, restoring yield, revenue growth and trust.
Career Highlights
1/2
Publisher engagement — ad ops deep dive and optimization
Revived publisher yield by fixing viewability & formats
Mexico City, MX, 2025
In a publisher turnaround engagement I was asked to diagnose falling yield and revenue. I led...
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Client-facing leadership at DAZN & Tektag — product-led revenue growth
Scaled networks by shifting to consultative, technical sales
Mexico City, MX, 2026
In client-facing roles at DAZN and Tektag I shifted the sales approach from transactional deals...
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My values
Customer Satisfaction
Education
Universidad del Pedregal
International Marketing
2006
Certifications & Qualifications
Diploma in Marketing
Universidad Iberoamericana2012
Language(s) I speak
Spanish
Fluent
English
Intermediate