Edgar Alan Lugo Campos
Building brands & driving double-digit growth in FMCG and Spirits for 15+ years.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Experienced commercial and marketing leader with over 15 years in FMCG and Wine & Spirits, possessing a proven record at Unilever, José Cuervo, and Destilería...
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My Career Journey
1/8
Destilería Sacrificio, S.A. de C.V.
Managing Director — Mezcal Akul & Mezcal Sacrificio
Jan 2022 - Present | 4y 6m
Mexico City, MX
P&L owner across Marketing, Sales, Finance & Operations, leading a team of 7+. Delivered +13% sales CAGR over 4 years, expanded to 800+ POS in 5+ states, and reduced production costs by 20%. Built brand...
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Casa Cuervo, S.A. de C.V.
Marketing Brand Manager — Rum Portfolio (Matusalem & The Kraken)
Jun 2020 - Dec 2021 | 1y 6m
Mexico City, MX
Managed rum portfolio with 3 direct reports, delivered +7% sales growth and +13pp profitability, improved gross margin through brand redesign, led global repositioning, and launched integrated marketing...
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Casa Cuervo, S.A. de C.V.
Marketing Brand Manager — Strategic Brands Portfolio (Partnerships)
Dec 2017 - May 2020 | 2y 5m
Mexico City, MX
Managed partner brands and energy drinks, delivered +30% gross sales, +12% volume, launched 10+ SKUs, expanded B:oost Energy Drink and led innovative campaigns with global brand partners, transforming...
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Unilever de México, S. de R.L. de C.V.
Trade Marketing Coordinator — Dressings (Hellmann's & Best Foods)
Jan 2016 - Sep 2017 | 1y 8m
Mexico City, MX
Led strategy across 30+ channels and customers. Designed promotional strategies, achieved record market share, developed sellout & market share analytics, and championed IBP & pricing for dressings te...
Unilever de México, S. de R.L. de C.V.
Marketing Brand Coordinator — Hair Care (Sedal)
May 2014 - Dec 2015 | 1y 7m
Mexico City, MX
Pioneered 'Sedal by Yuya', generating 35:1 ROI, reversed 3+ year sales decline with +12% growth, drove digital and traditional campaigns, and led product line launches and strategic M&A groundwork.
Unilever de México, S. de R.L. de C.V.
Marketing Brand Assistant — Deodorants (Axe)
Nov 2011 - Apr 2014 | 2y 5m
Mexico City, MX
Won marketing award for Axe Anarchy, led national campaign launches, expanded Axe from deodorants to new categories, and rolled out global campaigns in Mexico.
Unilever de México, S. de R.L. de C.V.
Sales Analyst Trainee — Modern Trade
Aug 2010 - Oct 2011 | 1y 2m
Mexico City, MX
Supported KAM teams, standardized scorecards for Walmart Group, and launched multistore programs for Bodega Aurrera Express.
Korn/Ferry International, S.A. de C.V.
Talent Acquisition Trainee — Industrial & FMCG Sector
May 2010 - Aug 2010 | 3m
Mexico City, MX
Recruited executive talent for industrial and FMCG clients, including major multinational companies.