Driving retention and LTV growth through data-driven marketing automation and strategy.
Ramat Gan, IL
Full time
On-site/Hybrid
Marketing Lead with extensive experience in lifecycle strategy, LTV optimization, and cross-functional team leadership. Currently leading marketing automation...
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My Career Journey
1/6
eToro
Senior Marketing Automation
Jul 2023 - Present | 2y 10m
Bnei Brak, IL
Boosted customer Lifetime Value and engagement by building and optimizing lifecycle campaigns. Led cross-functional teams to launch innovative campaigns, successfully increasing user retention. Enhanced...
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eToro
Marketing Automation Specialist
Mar 2022 - Jul 2023 | 1y 4m
Bnei Brak, IL
Increased campaign efficiency through targeted segmentation and automation. Drove growth in customer engagement and revenue through data-driven strategy refinement in Salesforce Marketing Cloud.
eToro
Service Team Lead
Aug 2020 - Mar 2022 | 1y 7m
Bnei Brak, IL
Improved team productivity and streamlined operations by introducing new workflows. Provided leadership in crisis situations, maintaining service continuity and managing expectations.
Payoneer
Social Media and Customer Care Team Leader
Sep 2016 - Mar 2020 | 3y 6m
Petah Tikva, IL
Designed and implemented social media campaigns that enhanced brand visibility and engagement. Supervised global online shifts across multiple support channels to achieve department goals.
Payoneer
Customer Care Supervisor
Aug 2014 - Sep 2016 | 2y 1m
Petah Tikva, IL
Led efforts to achieve operational efficiency and high customer satisfaction across Israel and NY offices.
Payoneer
Customer Care Representative
Jul 2013 - Aug 2014 | 1y 1m
Petah Tikva, IL
Delivered high-quality support to customers across various channels, ensuring timely and effective resolution of inquiries.
Leadership Development
Analytical Skills
Growth Mindedness
Challenge Driven
Visionary
Most proud of (3/3)
1st
Projects that impacted directly the company revenue
2nd
Improving Marketing and product procedures in the company
3rd
Managing hey marketing user journeys and projects with successful results