Dora Vancouver
Building global brands & teams through data-driven marketing and strategic communications.
Full time
On-site
Senior marketing and communications leader with 15 years’ experience running global teams across diverse markets. My roles at Oatly, Casumo, Mr Green and...
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My Career Journey
1/10
Self-Employed (Clients: Oatly, Casumo, iTech Media, Acquire Energies, Circa5000)
Marketing & Comms Partner
- Present | N/A
Oatly
VP of Global Internal Communications
Jan 2021 - Feb 2023 | 2y 1m
Malmö, SE
Led all internal and executive communications for Oatly’s NASDAQ IPO, creating branding for Times Square, celebration events, and Incentive Award Plan launch. Partnered with C-suite on narratives, slide...
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Casumo
Director of Communications & Brand
Mar 2020 - Dec 2020 | 9m
Malta, MT
Led the repositioning of the Casumo brand, initiated executive comms strategies, and drove cross-functional narrative building between product and marketing. Managed team workshops focusing on trust, resilience,...
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Casumo
Chief Marketing Officer
Jan 2018 - Mar 2020 | 2y 2m
Malta, MT
Oversaw global marketing operations, budget allocation, and launch into seven new markets. Lowered CPA by 15% YoY and increased efficiency by 24%. Implemented data-driven processes, AI modeling, and led...
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Casumo
Chief Community Officer
Jun 2016 - Jan 2018 | 1y 7m
Malta, MT
Developed commercial mindset within agile teams, led product launches for sportsbook and gaming tournaments, spearheaded internal transformation, and enhanced organizational resilience and culture.
Mr Green Ltd
Head of Strategic Marketing
Dec 2015 - May 2016 | 5m
Malta, MT
Directed marketing planning and operations, led digital and creative teams, managed multi-market strategies for traditional and digital channels.
Integrate Social
Founder & Social Media Strategist
Jan 2011 - Jan 2016 | 5y
Developed and executed social media strategies for diverse clients in Malta and USA, delivered training and consulting.
Mr Green Ltd
Head of Content Marketing, Social & Communications
Aug 2015 - Dec 2015 | 4m
Malta, MT
Launched social content and communication strategies, integrated marketing channels, and optimized messaging for regulated markets.
Mr Green Ltd
Global Social Media Manager
Dec 2013 - Jul 2015 | 1y 7m
Malta, MT
Managed global social presence, delivered influencer campaigns, supported product launches, led award-winning digital campaigns.
McGraw-Hill Professional
Marketing Manager
Jan 2005 - Jan 2010 | 5y
New York, US
Managed marketing for professional publishing, designed campaigns for new books and digital product launches, and led CRM activities.
Education
Hofstra University, Zarb School of Business
MBA, Marketing
Ongoing
Hofstra University
BA, English Literature and Publishing Studies
Ongoing
Stanford University
Advanced Project Management
Ongoing
Certifications & Qualifications
Finalist, EGR Awards, Marketing Campaign - Danish market launch (Casumo)
EGR Awards2019
Professional Certificate in Advanced Project Management
Stanford University2017
Finalist, EGR Marketing & Innovations Awards, Social Marketing Campaign – Mr Green
EGR Marketing & Innovations Awards2015
Finalist, Women in Gaming Awards - Hidden Talent
Women in Gaming Awards2015
Alumni of the Month
Hofstra University2013
Language(s) I speak
English
Fluent