Developed and executed marketing strategies across 100+ points of sale, adapted global brand direction for Mexico, led campaign planning and business case analyses, managed $4M MXN budget, drove customer...

Launched e-commerce with $2.0M MXN first-year sales, grew organic audience by 650K, developed strategic partnerships with Hotmart and SEP, and created new digital revenue streams.

Managed paid media strategy, achieved high CTR and low CPC through segmentation and A/B testing, authored Corporate Identity Manual for 100+ locations, and improved reporting for campaign effectivenes...

Led design team for institutional campaigns, directed full redesign of visual identity, and produced e-learning materials and motion graphics for educational impact.

Created 2D animations and infographics for mass-education platforms, delivering high-impact content to millions of users and ensuring technical and pedagogical quality.

Designed microsites and UX/UI experiences for Reforma.com, produced multimedia content under tight deadlines, and contributed to national news audience engagement.