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Dikla Cohen
Driving growth through data-driven, cross-channel marketing excellence.
ISRAREL
Full time
Hybrid
Performance Marketing Manager with 4+ years of experience leading high-budget, data-driven campaigns in the U.S. mortgage and VPN verticals. Proven track...
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My Career Journey
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1/4
WEB3 Online Marketing Group
Media Expert - PPC Campaign Manager
Jan 2022 - Jan 2024 | 2y
Tel Aviv, IL
Drove user acquisition and revenue growth across multiple digital channels, optimizing budgets and campaign performance based on analytics. Developed marketing strategies for enterprise clients in diverse...
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Webselenese
Media Expert - PPC Account Manager
Jan 2022 - Jan 2024 | 2y
Tel Aviv, IL
Managed lead generation and optimization in the U.S. mortgage vertical, maximizing profitability through refined lead distribution by customer profiles. Led an eSIM product launch and managed high-budget...
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Ministry of Defense, Office of Procurement Department
Supplier unit
Jan 2017 - Jan 2022 | 5y
Tel Aviv, IL
Onboarded and supported suppliers through procurement, managed records, and performed data analysis for financial reporting. Received certificate of excellence for outstanding work during the COVID-19...
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Ministry of Defense - Procurement Department
Military service – Financial Unit
Jan 2014 - Jan 2016 | 2y
Tel Aviv, IL
Managed financial operations including invoice processing and accuracy control, supported procurement while ensuring compliance. Recipient of a certificate of personal excellence.
Analytical Thinking
Analytical Skills
Most proud of (2/3)
1st
Redesigned campaigns by creating dedicated destination landing pages, increasing purchases and conversions.
2nd
Supported procurement and data analysis at the Ministry of Defense, earning a Certificate of Excellence during COVID-19 response.
Career Highlights
1/2
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Growth/Product role — U.S. mortgage & VPN verticals
Led eSIM launch and optimized lead generation
ISRAEL,
In my role managing lead generation and optimization for U.S. mortgage and VPN verticals, I led...
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Campaign optimization — destination landing page strategy
Increased purchases by redesigning campaign landing pages
US,
In a campaign optimization project I reorganized destinations so each had its own dedicated page...
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Education
The Academic College of Tel Aviv - Yaffo
B.A. in Economics and Management
2021
Mor Metro West high school, Ra’anana
Full matriculation certificate, Majored in Computer science and chemistry
2014
Certifications & Qualifications
Certificate of excellence for outstanding work during the COVID-19 pandemic emergency
Ministry of Defense2026
Certificate of personal excellence
Ministry of Defense2026
Certificate for outstanding social action involvement
Mor Metro West high school, Ra’anana2026
Language(s) I speak
Hebrew
Fluent
English
Fluent