Dikla Cohen
Driving growth through data-driven, cross-channel marketing excellence.
ISRAREL
Full time
Hybrid
Performance Marketing Manager with 4+ years of experience leading high-budget, data-driven campaigns in the U.S. mortgage and VPN verticals. Proven track...
Show more
My Career Journey
1/4
WEB3 Online Marketing Group
Media Expert - PPC Campaign Manager
Jan 2022 - Jan 2024 | 2y
Tel Aviv, IL
Drove user acquisition and revenue growth across multiple digital channels, optimizing budgets and campaign performance based on analytics. Developed marketing strategies for enterprise clients in diverse...
Show more
Webselenese
Media Expert - PPC Account Manager
Jan 2022 - Jan 2024 | 2y
Tel Aviv, IL
Managed lead generation and optimization in the U.S. mortgage vertical, maximizing profitability through refined lead distribution by customer profiles. Led an eSIM product launch and managed high-budget...
Show more
Ministry of Defense, Office of Procurement Department
Supplier unit
Jan 2017 - Jan 2022 | 5y
Tel Aviv, IL
Onboarded and supported suppliers through procurement, managed records, and performed data analysis for financial reporting. Received certificate of excellence for outstanding work during the COVID-19...
Show more
Ministry of Defense - Procurement Department
Military service – Financial Unit
Jan 2014 - Jan 2016 | 2y
Tel Aviv, IL
Managed financial operations including invoice processing and accuracy control, supported procurement while ensuring compliance. Recipient of a certificate of personal excellence.
Analytical Thinking
Analytical Skills
Most proud of (2/3)
1st
Redesigned campaigns by creating dedicated destination landing pages, increasing purchases and conversions.
2nd
Supported procurement and data analysis at the Ministry of Defense, earning a Certificate of Excellence during COVID-19 response.
Career Highlights
1/2
Growth/Product role — U.S. mortgage & VPN verticals
Led eSIM launch and optimized lead generation
ISRAEL,
In my role managing lead generation and optimization for U.S. mortgage and VPN verticals, I led...
Show more
Campaign optimization — destination landing page strategy
Increased purchases by redesigning campaign landing pages
US,
In a campaign optimization project I reorganized destinations so each had its own dedicated page...
Show more
Education
The Academic College of Tel Aviv - Yaffo
B.A. in Economics and Management
2021
Mor Metro West high school, Ra’anana
Full matriculation certificate, Majored in Computer science and chemistry
2014
Certifications & Qualifications
Certificate of excellence for outstanding work during the COVID-19 pandemic emergency
Ministry of Defense2026
Certificate of personal excellence
Ministry of Defense2026
Certificate for outstanding social action involvement
Mor Metro West high school, Ra’anana2026
Language(s) I speak
Hebrew
Fluent
English
Fluent