Diego Piña Soriano
Transforming sports passion into multi-channel marketing success.
Mexico City, MX
Full time
On-site
Results-driven sports marketing and media executive with a bi-cultural background and solid expertise in multiplatform campaign leadership, digital and...
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My Career Journey
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1/3
TelevisaUnivision / ViX Deportes
Multiplatform Sports & Channels Lead
Jan 2024 - Present | 2y 8m
Mexico City, MX
Strategic positioning of sports channels across digital, social, and linear television platforms, executing cohesive 360° corporate campaigns. Coordinated creative, commercial, and programming teams to...
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PUMA
Teamsport Commercial Marketing & Category Manager
Jan 2022 - Jan 2024 | 2y
Executed comprehensive 360° marketing plans for multiple sports categories, combining retail marketing with social media campaigns. Analyzed sales data and consumer trends for product optimization, and...
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Marca Claro / Toño de Valdés / Juan Futbol
Sports Content Producer & Editorial Writer
Jan 2018 - Jan 2022 | 4y
Coordinated live digital production for the Tokyo 2020 Olympics, and authored over 1,400 SEO-optimized sports articles. Enhanced audience retention through creative storytelling, editorial design, and...
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Active Listening
Collaboration
Calmness Under Pressure
Most proud of (2/3)
1st
Coordinated Tokyo 2020 live digital production and authored 1,400+ SEO-optimized articles to grow audience.
2nd
Led strategic positioning of sports channels across platforms, coordinating teams to increase brand engagement and sponsorship conversions.
Career Highlights
1/2
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Live production, Tokyo 2020
Kept live sports coverage on track at Tokyo 2020
México, 2021
In Tokyo 2020 I worked in live sports production where high-pressure technical and timing issues...
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Cross-functional lead at TelevisaUnivision & PUMA
Turned messy challenges into aligned wins
México, 2025
In roles at TelevisaUnivision and PUMA I encountered ambiguous problems that stalled progress....
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My values
Open Communication
Teamwork
Adaptability
Curiosity
Education
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Universidad Mittweida of Applied Sciences
Sports Administration and Journalism (International Academic Exchange)
Ongoing
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Colegio Alemán Alexander von Humboldt
German and Mexican Baccalaureate (Abitur)
Ongoing
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Universidad Panamericana
Business Administration and Marketing
Ongoing
Language(s) I speak
Spanish
Fluent
German
Fluent
English
Fluent