Dianne Crawford
Promotions exec: brand-safe multichannel campaigns for regulated gaming that preserve engagement
Gibraltar, GI
Full time
On-site/Hybrid
Hi, my name is Di. I currently work as a Promotions Executive at BV-Group, where I develop campaigns, refresh promotions, and help create clear terms and...
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My Career Journey
1/5
BV-Group
Promotions Executive
Mar 2025 - Present | 1y 2m
Gibraltar, GI
Built and executed creative, brand-aligned promotional campaigns including “Don't Go Bacon My Heart” to boost customer engagement. Designed and restructured promotions to meet new cross-sell rules, rewrote...
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BV-Group
Customer Service Supervisor
Nov 2020 - Mar 2025 | 4y 4m
Gibraltar, GI
Boosted brand visibility and customer engagement by designing and executing targeted marketing and rebranding campaigns that revitalised underperforming product lines. Coached and onboarded new hires,...
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P&O Ferries
Onboard Services / Chef
Apr 2017 - Oct 2020 | 3y 6m
Managed food production and presentation across assigned galley sections, ensuring consistency with company standards and maintaining stock rotation, inventory and daily provisioning. Maintained hygiene...
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Le Aubergade
Sous Chef
Dec 2016 - Apr 2017 | 4m
Supervised kitchen sections in a high-volume ski-resort hotel, led and trained junior staff to deliver consistent food quality and service during peak periods. Maintained HACCP standards, managed stock...
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Dolphin Adventure
Ticket Sales Boat Crew
Apr 2015 - Dec 2016 | 1y 8m
Delivered safety briefings and guided groups of up to 70 passengers, communicating information about dolphins and the Bay of Gibraltar to enhance guest experience. Handled ticket sales, enquiries and cash...
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Customer Service
Training And Development
Coaching
Empathy
Adaptability
Learning Agility
Leadership
Team Leadership
Change Agility
Detail Oriented
Curiosity
Most proud of (3/3)
1st
Created and launched brand-aligned promotions, leading creative execution and customer engagement while keeping everything compliant
2nd
Built and coached a high-performing customer service team with empathy-focused onboarding, hands-on coaching, and monthly KPIs.
3rd
Revised promotion terms and mechanics to comply with new cross-selling rules, preserving customer engagement with no loss.
Career Highlights
1/3
Customer Service Specialist & Team Trainer
Built and coached a high-performing customer service team
Gibraltar, GI, 2020
In my role as a Customer Service Specialist I led onboarding and hands-on coaching for new hires....
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Career pivot demonstrating adaptability
Pivoted from sous‑chef to effective corporate contributor
Gibraltar, GI, 2016
Early in my career I transitioned from working as a sous-chef onboard boats into corporate roles....
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Campaign concept & execution — creative marketing
Launched successful brand promotion: "Don't Go Bacon My Heart"
Gibraltar, GI,
In my Promotion Executive role I created and launched the brand-aligned promotion “Don't Go Bacon...
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Fun fact about me
I’ve worked on boats, scuba dived with sharks, and squeeze in snowboarding whenever I can.
My values
Adaptability
Creativity
Empathy
Integrity
Quality
Education
West Lothian College
Professional Cookery
2014
Whitburn Academy
2012
Certifications & Qualifications
Anti bribery
Skill Me Hub2025
Anti money laundering
Skill Me Hub2025
Sustainable, People, and community (SPC) Training
Skill Me Hub2025
Compliance & Serving Orders
Skill Me Hub2025
Introduction to Risk Management
Skill Me Hub2025
First Aid
2025
Information Security Training
ITOL Accredited Centre2025
Ontario Anti-Money Laundering
ITOL Accredited Centre2025
Appendix for AML/CTF
ITOL Accredited Centre2025
Safer Gambling
ITOl Accredited Centre2025
Data Protection
ITOL Accredited Centre2025
CS Suicide Prevention Training
ITOL Accredited Centre2024
Fire Fighting
2014
PSSR
2014
Ships Cook Certificate
2014
Personal Survival Techniques
2014
PSA
2014
SQA Level 2 & 3, Professional Cookery
West Lothian College2014
Certificate STCW95
2014
Language(s) I speak
English
Fluent
Spanish
Beginner
French
Beginner