Diana Hurtado
Driving brand growth through marketing innovation and data-driven consumer insights.
Full time
On-site/Hybrid
Brand marketing specialist with experience leading growth strategies for top companies in Latin America. Most recently coordinated brand marketing, digital...
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My Career Journey
1/5
Natura & AVON Co.
Coordinadora de Brand Marketing Digital & Social Selling
Jan 2025 - Jan 2026 | 1y
Defined digital channel brand positioning for Mexico, leading the annual marketing plan and audience segmentation to grow channel revenue from MXN $5M to $32M per cycle. Developed 360° marketing strategies...
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NotCo
Sr Brand Marketing Analyst
Jan 2024 - Dec 2024 | 11m
Led Brand Marketing strategy for Mexico, building the brand plan, creative calendar, launches, and campaign KPIs. Managed GTM strategies for regional launches, adapting the portfolio with a market-driven...
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Walmart de México y Centroamérica
Co-manager Trade Marketing
Jan 2022 - Jan 2024 | 2y
Drove commercial strategy execution, aligning promotions and communication to maximize sales and customer experience. Coordinated commercial activations at POS and optimized strategies based on real-time...
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Walmart de México y Centroamérica
Subgerente
Jan 2020 - Jan 2022 | 2y
Executed promotional strategies to grow product rotation and store traffic, improved category visibility in-store, tracked and optimized performance indicators, and led operational teams for consistent...
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Walmart de México y Centroamérica
Jefe de Departamento
Jan 2018 - Jan 2020 | 2y
Managed department operations and commercial results; implemented product visibility strategies, analyzed customer behavior, executed in-store activations, and collaborated internally for customer decision...
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Analytical Thinking
Coordinating
Collaboration
Team Leadership
Accountability
Strategic Thinking
Results Focused
Prioritization
Decision Making
Business Acumen
Most proud of (2/3)
1st
Defined digital channel brand positioning for Mexico at Natura & AVON, growing revenue from MXN $5M to $32M and 260k+ recurring users.
2nd
Led Brand Marketing strategy at NotCo: built brand plans, creative calendars, launches, and consumer insights to detect growth opportunities.
Career Highlights
1/1
Led digital channel strategy, Natura & AVON — Mexico
Scaled Natura & AVON Mexico digital revenue from MXN 5M to 32M
Mexico City, MX,
In my role leading digital channel positioning for Natura & AVON Mexico I defined the brand positioning,...
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My values
Accountability
Results-Oriented
Creativity
Leadership
Education
UVM - Universidad del Valle de México
Diplomado en Relaciones Públicas y Branding Corporativo
Ongoing
UVM - Universidad del Valle de México
Licenciatura en Comunicación y Medios Digitales
Ongoing
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Beginner