Led internal marketing strategy for multi-brand casino and sports betting portfolio. Directed a 9-person remote team covering CRM, retention, lifecycle marketing and conversion optimisation. Owned full...

Oversaw all internal marketing for the company's 11 casino brands. Accountable for monthly revenue. Monitored both customer support and marketing teams overseas.

Recruited to create all essential marketing funnels and reporting required for month-to-month activity. Trained in-house marketing team. Supplied analyses on pricing, customer journeys, and industry r...

Managed all CRM and marketing for 30+ casino brands. Monitored weekly/monthly KPIs focusing on NGR, activity, player value, and retention. Supervised a 15-person marketing team. Drove the development cycle...

Planned, implemented, and developed new casino and lottery brands and websites from inception to launch. Executed all marketing and promotional activity, strategy, retention, and conversion cycles. Developed...

Planned and implemented monthly marketing and promotional strategies, including campaigns and marketing calendars. Prevented player abandonment and maximized existing player activity. Analyzed campaign...