David Abraham López Sánchez
Driving growth through data, localized strategies, and multi-channel campaigns.
Full time
Remote/Hybrid
Multilingual senior marketing leader with 13+ years in integrated, localized marketing strategies across digital and traditional channels, driving customer...
Show more
My Career Journey
1/6
Prana Benefits
Head of Marketing
Dec 2023 - Present | 2y 8m
Developed and executed localized integrated marketing strategies and multi-channel campaigns delivering a 30% increase in market penetration. Led campaign planning, performance optimization, media and...
Show more
Digital vehicle leasing and mobility platform
Marketing Lead (role inferred)
- Present | N/A
Developed localized integrated marketing strategies, multi-channel campaigns, and led planning, creative execution, and optimization. Drove user base growth by 250%, scaled the pipeline by 150%, and improved...
Show more
MI NAVE
Commercial & Marketing Director
Jan 2023 - Dec 2023 | 11m
Lamudi
Head of Growth
Jan 2021 - Oct 2022 | 1y 9m
Led integrated marketing strategies in 15 LATAM markets, managing campaigns and budgets to increase organic traffic by 60%. Built affiliate and business partnerships, optimized performance, and contributed...
Show more
Cabify
Sr Corporate Growth
Jan 2018 - Jan 2019 | 1y
Developed and executed integrated marketing campaigns, increasing corporate segment growth by 200%. Managed partnerships and agencies, drove customer acquisition through digital channels, and conducted...
Show more
American Express
Key Account Manager (promoted to Team Leader in 2016)
Jan 2014 - Jan 2017 | 3y
Managed and expanded a $15M enterprise portfolio, improving financial performance and client growth. Promoted to Team Leader in 2016, mentoring junior talent and strengthening executive-level stakeholder...
Show more
Most proud of (2/3)
1st
Led a market-intelligence pivot at Lamudi, uniting sales and marketing to grow revenue from $1M to $11M and capture ~45% market share.
2nd
Reframed Cabify's corporate value proposition, cut administrative friction and closed Mexico's largest enterprise deal driving 15,000 trips/month.
Career Highlights
1/1
Head of Growth, Lamudi (2021–2022)
Grew revenue 11x and captured 45% market share
Mexico,
In 2021–2022 as Head of Growth at Lamudi I pivoted our commercial strategy by creating market...
Show more
Education
Universidad Anáhuac
Master of Business Administration (MBA)
Ongoing
Universidad Tecnológica de México (UNITEC)
Bachelor's Degree in Digital Marketing with Honours
2018
Certifications & Qualifications
Practical AI for Marketing
Google2026
Mexican Federal Professional License (Cédula Profesional) – No. 15470568
2026
Own Master's in Business Administration (ThePowerMBA)
ThePowerMBA2026
Agile Meets Design Thinking
University of Virginia2026
Google Sheets
Quantec2022
Market Research
Universidad Tecnológica de México - UNITEC2021
Communication in Digital Media
Universidad Tecnológica de México - UNITEC2021
Language(s) I speak
Spanish
Fluent
English
Fluent
Portuguese
Intermediate
Chinese
Beginner