As an early-stage product designer I joined a nascent product and expanded a single landing page into a cohesive brand system. I defined visual rules, components and tone of voice and prepared quick visual options when the team disagreed, steering decisions back to user goals. The outcome was a scalable design language that guided product UI and marketing, accelerated design decisions and raised the team's confidence in the visual direction.

Early-stage product designer — shaped visual direction

Built product brand system from landing page

As product designer for an iGaming product I redesigned retention email campaigns, overhauling visuals, information structure and tone to render reliably across devices and major email clients. I prototyped responsive templates and tightened copy to suit target segments, resulting in a more cohesive, on‑brand email experience with clearer messaging and fewer rendering issues across clients.