Daniel Zapata Caballero
Strategic marketing leader expert in B2B/B2C, brand growth, and business intelligence.
Mexico City, MX
Full time
On-site/Hybrid
Seasoned marketing professional with 27 years of experience in marketing management, consulting, and brand leadership. Specialized in data-driven strategies,...
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My Career Journey
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1/12
Independent
Senior Marketing Consultant
Oct 2022 - Present | 3y 11m
Mexico City, MX
Led marketing strategies for brand and startup growth. Managed business cases, intellectual property, trademark licensing, trade marketing, and client negotiation. Developed demand planning, pricing, and...
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Tecnológico de Monterrey
Lecturer
Jan 2025 - Present | 1y 8m
Mexico City, MX
Development and iPartition of the Chair of Technological Entrepreneurship for Engineering.
Oil and Gas Alliance SA de CV
Marketing Director
Feb 2022 - Sep 2022 | 7m
Mexico City, MX
Designed and implemented comprehensive marketing strategies and business cases for financial lifting. Led event planning, corporate events, and budgeting. Conducted benchmarking studies to optimize decisions....
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BusinessKids
Marketing Manager
Jul 2020 - Nov 2021 | 1y 4m
Mexico City, MX
Planned and executed global marketing strategies for a technological startup. Developed sales forecasts, participated in fundraising, and managed budgets. Designed entrepreneurship projects for new franchises....
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Imbanato Caffe SA de CV
Mercadotecnia Manager
Nov 2012 - Apr 2020 | 7y 5m
City of Mexico, MX
Led business case planning, marketing, and 4 P’s strategies. Managed brand licensing and intellectual property. Led product launches, sales forecasts, and budgets. Implemented BI strategies and communications....
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Urbi Real Estate SA de CV
Advertising and Promotion Manager
Nov 2011 - Nov 2012 | 1y
Mexico City, MX
Led planning and implementation of communication and advertising. Developed BTL strategies and administered area budgets. Boosted brand positioning by 10% and prospect flow by 25%.
Ivoclar Latam SA de CV
Brand Manager
Oct 2008 - Oct 2011 | 3y
Mexico City, MX
Managed 4 P's strategies across Mexico and Latam. Led brand licensing, sales forecasts, budgets, distributor networks, trade marketing, and product launches. Increased sales by 70% with trade marketing...
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Nascent Foodservice SA de CV
Brand Manager
Mar 2007 - Oct 2008 | 1y 7m
Plastic and Paper Articles SA de CV
Marketing Manager
Mar 2005 - Feb 2007 | 1y 11m
Varela Diseño SA de CV
Marketing Manager
Mar 2000 - Mar 2005 | 5y
Grupo Internacional Editorial SA de CV
Marketing Coordinator
Apr 1997 - Jan 2000 | 2y 9m
Ogilvy SA de CV
Strategic Planning Trainee
Jan 1996 - Feb 1997 | 1y 1m
Team Leadership
Adaptability
My values
Customer-Centricity
Results-Oriented
Teamwork
Creativity
Education
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UNITEC
Master in Marketing
1997
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UNITEC
Bachelor of Marketing
1995
Certifications & Qualifications
Marketing Digital
ICE2024
Business intelligence
Trainxpert2024
Artificial intelligence
Trainxpert2024
Leadership
Management Excellence2023
Mercadotecnia
Seminarium/Kellogg2011
Mercadotecnia
Seminarium/Berkeley2009
BTL Strategies
San Diego University2007
Market Intelligence
IPADE2005
Creativity
UVM2000
Retailers Index
Nielsen1998
Language(s) I speak
Spanish
Fluent
English
Fluent