Daniel Poka
Driving growth through strategic marketing, CRM, and high-performing teams.
Full time/Project based
On-site/Hybrid/Remote
Experienced marketing and CRM leader with a proven track record in customer acquisition, retention, and revenue growth. Currently Head of Marketing/CRM...
Show more
My Career Journey
1/4
WINGMAN
Head of Marketing / CRM
Jan 2023 - Present | 3y 4m
Budapest, HU
Directed end-to-end marketing strategy focused on acquisition, retention, and brand positioning. Increased CLTV by 25% and achieved a 5% revenue uplift. Raised customer acquisition by 19% in 6 months....
Show more
NSUS GROUP (GG Poker)
Country Operations Director
Jan 2021 - Jan 2023 | 2y
Budapest, HU
Launched and managed full-scale operations for Hungary. Hired, trained, and led a 6-person team. Managed €300K annual budget. Directed localization of website and app. Initiated influencer partnership...
Show more
VEGAS.HU
Head of Marketing / CRM
Jan 2019 - Jan 2021 | 2y
Budapest, HU
Led cross-functional team of marketing, VIP, and design professionals. Increased acquisition by 15% and retention by 24%. Reduced churn by 11% via CRM automation. Improved conversion rates by 10%. Managed...
Show more
POKERSTARS/BETSTARS
Regional CRM Manager (CEE, CIS, LatAm)
Jan 2015 - Jan 2019 | 4y
Sliema, MT
Delivered first gamified sports betting promotion, adopted as global CRM best practice. Executed region-specific CRM strategies across CEE, CIS, and LatAm. Implemented data-driven promotional calendars,...
Show more
Education
University of Pecs
Human Resources Studies (Specialization: Leadership and Management)
Ongoing
Certifications & Qualifications
Leadership Fundamentals
Harvard University2026
Time Management and Productivity
Sämling Solution Consulting2020
Professional Public Speaking Training
DrPrezi2018
Language(s) I speak
English
Fluent
Hungarian
Fluent