Dana David
Driving GTM, positioning, and growth for digital platforms with measurable revenue impact.
Full time
Hybrid/On-site
Seasoned digital marketing and growth leader specializing in GTM and positioning strategies for complex digital platforms. Currently Head of Digital Marketing...
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My Career Journey
1/7
Isracard
Head of Digital Marketing & Growth
Jan 2023 - Present | 3y 4m
Led GTM and growth strategies for B2B and B2C platforms. Architected a centralized data environment. Owned website, SEO, and GEO optimization. Achieved a 67% decrease in CAC and a 29% increase in loan...
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Pepper
Product Marketing Lead
Jan 2019 - Jan 2023 | 4y
Defined product positioning and value drivers for a digital banking platform. Influenced roadmap via user data and market feedback. Led launch strategies for data-driven features. Achieved a 200% customer...
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Lieber Bakara
Digital Account Manager
Jan 2017 - Jan 2019 | 2y
Managed long-term client relationships, identified upsell opportunities based on performance data, and developed cross-channel media strategies aligned with brand and performance goals.
Yehoshua\TBWA
Head of Digital Media Department
Jan 2015 - Jan 2017 | 2y
Managed and developed a team of four media professionals.
Google
Account Manager
Jan 2014 - Jan 2015 | 1y
Primary contact for media agencies, ensured best-practice adoption. Provided data-driven insights to improve campaign performance and business alignment.
Mediacom Ltd.
Digital Media Manager
Jan 2012 - Jan 2014 | 2y
TMF Ltd. (OMD affiliate)
Digital Media Manager
Jan 2010 - Jan 2012 | 2y
