Dalya Rochman
Data-driven AI marketing leader fueling B2C/B2B2C revenue acceleration
Petah-Tikva
Full time
Hybrid/On-site
Seasoned revenue growth strategist and AI product builder with over 20 years of experience scaling full-cycle marketing, particularly in SaaS, B2C, Cybersecurity,...
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My Career Journey
1/8
Velori
Founder & Chief Revenue Architect
Apr 2025 - Present | 1y 2m
Petah Tikva, IL
Built and launched an AI-powered B2C revenue intelligence platform that automates diagnosis, peer benchmarking, and action plans. Developed the AI engine, go-to-market strategy, and established the brand...
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Independent Consultant
B2C Revenue Growth & AI Strategy
Apr 2025 - Present | 1y 2m
Petah Tikva, IL
Advised B2C and SaaS companies on revenue acceleration, AI-driven marketing, and lifecycle monetization. Designed marketing frameworks, GTM strategies, and performance systems for growth-stage companies...
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Allot
AVP Marketing Monetization & Value (Cybersecurity B2B/C SaaS)
Jun 2021 - Mar 2025 | 3y 9m
Drove 40% YoY recurring revenue growth for three years. Exceeded revenue targets, led cross-functional teams, realigned GTM strategy, launched acceleration initiatives, and improved customer value delivery...
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Setoo
Head of Consumer Marketing (B2B2C SaaS)
Mar 2019 - Jun 2021 | 2y 3m
Built data-led monetization strategy, drove strong growth, optimized customer journey, led strategic GTM plans, and used behavioral insights for funnel optimization.
Pontis (Acquired by Amdocs)
Executive Marketing Director (B2B2C SaaS)
Oct 2010 - Mar 2019 | 8y 5m
Oversaw $20M+ ARR, led marketing and analytics teams, implemented AI-driven engagement programs, fostered C-level relationships, and aligned GTM strategy.
888.com
Conversion Team Lead (SaaS / Online Gaming)
Jan 2006 - Oct 2010 | 4y 9m
Led cross-functional projects to enhance acquisition and retention, implemented data-driven CRO, improved ARPU and FTD, and optimized user flows and funnel design.
Intersol Interactive
Supervisor
Jan 2002 - Jan 2006 | 4y
Managed customer engagement and revenue-focused marketing.
DealTime & Scepia.com
Project Manager
Jan 1999 - Jan 2002 | 3y
Delivered high-impact SaaS initiatives in early tech and startup environments.
