Teaches Digital Planning & Content Strategy at graduate and MBA levels.

Transformed a MXN $4M loss into MXN $12M in revenue in the first year by building the strategy, operating model and commercial framework from the ground up.
Generated and converted 9,000+ health insurance...

* Advised senior leadership across logistics, beauty, consumer goods and beverages on brand, growth and go-to-market strategy.
* Redefined a logistics company’s value proposition and go-to-market...

* Grew Mexico to represent 60% of HughesNet’s LATAM B2C sales, making it the region’s most profitable market.
* Exceeded annual business targets by 50%, expanded telemarketing acquisition to 20% of...

Built and centralized the marketing function across 26 dealerships and 8 brands spanning automotive and QSR, supporting 10,000+ vehicle sales during an industry downturn.
Implemented performance dashboards...

* Launched KIA in Mexico in under six months, earning global recognition for one of the organization’s strongest market introductions.
* Grew brand awareness from 0.3% to 43% in the first year, doubled...

* Promoted after just four months to lead the full product portfolio, reflecting strong early performance and business impact.
* Delivered 15% YoY sales growth through pricing and product strategy,...

* Played key roles in multiple vehicle launches and national marketing programs across Mexico.
* As Dealer Training Manager, led training and certification programs for the nationwide dealer network,...