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Claudia Zamora
Driving double-digit growth across LATAM through bold strategy & data-driven execution.
Mexico City, MX
Full time/Part time/Project based
Remote/On-site/Hybrid
Growth and marketing leader with over 15 years of experience in B2C and B2B environments across LATAM. Expertise in driving digital acquisition, revenue,...
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My Career Journey
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1/6
Recreo Agency & Mealstar App
Advisor
Jul 2022 - Present | 4y 3m
Mexico City, MX
Developed full-funnel digital strategies for brands in CPG, fashion, food delivery, tech, and real estate. Work included brand positioning, media, CRM, inbound campaigns, and growth strategy across diverse...
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Pawko
Founder
Jan 2019 - Present | 7y 9m
Led eCommerce launch, marketing, CRM, influencer partnerships, and full operations including inventory, manufacturing, and supplier negotiation.
Ixi Bakery
Founder
Jan 2024 - Present | 2y 9m
Built brand, sales channels, partner outreach, and business development for a health-driven bakery specializing in gluten-free, dairy-free, and keto-friendly products.
p aando
Head of Growth, LATAM
Feb 2025 - Nov 2025 | 9m
Mexico City, MX
Reduced CAC 25% and grew platform traffic 150% across 6 countries by redesigning acquisition funnel with A/B testing, SEM, and automation. Built real-time dashboards enabling weekly data-driven optimization....
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Shopify
Head of Marketing, Mexico
Oct 2021 - Jul 2022 | 9m
Mexico City, MX
Achieved 16% GMV growth and 6% merchant acquisition in under a year by leading go-to-market strategy. Designed and led co-branded initiatives, expanded platform reach, and owned full marketing mix. Managed...
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eBay
Integrated Marketing Manager, LATAM
Jan 2016 - Jan 2021 | 5y
Mexico City, MX
Drove 88% YoY social sales and 60% traffic growth in MX/CO/CL. Achieved 120% traffic growth in Colombia and Chile. Boosted coupon performance 18% YoY, reduced CPA 8%, and managed a $1M MXN budget, cutting...
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Education
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ESDEN Business School
Digital Business Management
2018
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CESSA
Tourism
2008
Certifications & Qualifications
Google AI Professional Certificate
Google2026
Google Ads Search Certification
Google2026
Google Ads Video Certification
Google2026
Digital Marketing Associate
Meta Blueprint2026
Media Planning Professional
Meta Blueprint2026
Growth Strategy
True Growth2022
Inbound Marketing
HubSpot2020
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Intermediate
Italian
Beginner