Christian Riander
Driving commercial growth and transformation across international markets.
Full time
Hybrid
Seasoned executive leader with over 18 years of experience partnering with CEOs and senior teams to drive business transformation, commercial growth, and...
Show more
My Career Journey
1/7
Evokalife
Commercial Director
Apr 2023 - Jun 2026 | 3y 2m
Mexico City, MX
Identified regulatory risk and led business model pivot to launch Mexico’s first line of epigenetic supplements. Developed 20+ products for neurodivergent users. Established a go-to-market channel with...
Show more
Immunotec
Global Marketing Director
Dec 2017 - Feb 2023 | 5y 2m
Led global commercial transformation, growing annual revenue from US$100M to US$260M. Reported to CEO, managed US$2M annual marketing investment, and created a global innovation pipeline. Launched company's...
Show more
Isagenix
Marketing Manager, Mexico & Colombia
Jan 2016 - Dec 2017 | 1y 11m
Led marketing across Mexico and Colombia, achieving double-digit annual growth. Increased market penetration by 31% in six months, delivered three annual product launches, and developed commercial tools...
Show more
Depelle
General Manager
Mar 2014 - Jan 2016 | 1y 10m
Transformed medical aesthetics business, expanding operations to 12 units. Increased customer base by over 150% and secured over US$100K in funding for expansion and growth.
Herbalife
Product Marketing Manager
Oct 2012 - Mar 2014 | 1y 5m
Redesigned flagship nutrition product strategy, simplified product line, led cross-functional transformation and earned Business Initiative of the Year Award.
Unilever
Key Account Executive
Jul 2010 - Oct 2012 | 2y 3m
Designed and validated direct-selling pilot, redirected strategy to asset-light distribution model, expanded presence to 9,000 traditional retail locations, and demonstrated commercial judgment.
Belcorp
Marketing Coordinator
Feb 2007 - Jul 2010 | 3y 5m
Developed innovative promotional mechanics, earning Business Initiative of the Year Award. Designed leadership incentive platform and improved field execution and performance.
Communications
Negotiation
Change Agility
Constructive Feedback
Collaboration
Delivery Focused
Leadership
Accountability
Plan Execution
Coordinating
Most proud of (2/3)
1st
Led commercial transformation at Immunotec, growing revenue from US$100M to US$260M and optimizing marketing investment.
2nd
Led regulatory-risk identification and restructured go-to-market channels and suppliers to enable Evokalife product launches.
Career Highlights
1/2
Global Marketing Director, Immunotec (2017–2023)
Grew revenue from $100M to $260M
Mexico City, MX,
In my role as Global Marketing Director at Immunotec (2017–2023) I led a commercial transformation...
Show more
Marketing leader — rapid branding & launch execution
Delivered company branding under a 24‑hour deadline
Mexico City, MX,
In my role as Global Marketing Director I confronted a high-stakes request from the CEO: produce...
Show more
My values
Customer-Centricity
Communication
Teamwork
Open Communication
Agility
Education
Tecnológico de Monterrey (ITESM)
Marketing
2006
Certifications & Qualifications
Business Initiative of the Year Award
Herbalife Mexico2026
Business Initiative of the Year Award
Belcorp2026
Language(s) I speak
Spanish
Fluent
English
Fluent