Cesar Eduardo Hernández Martínez
Driving impactful brand activations and consumer experiences in retail marketing.
Del Valle Sur, CDMX
Full time
On-site/Hybrid/Remote
Experienced Marketing Manager with over 8 years developing Retail Marketing, Consumer Experience, Brand Activation, and Trade Marketing strategies for...
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My Career Journey
1/5
Adidas
MKT Manager In-Store Concepts & Activations
May 2024 - Jun 2026 | 2y 1m
Led national retail marketing strategies for Brand Centers, BCS, and Factory Outlets in Mexico, managing brand activations, consumer engagement, product launches, and store openings. Adapted global plans...
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Dockers Levi Strauss & Co.
Marketing Retail & Wholesale Coordinator LATAM
Dec 2022 - May 2024 | 1y 5m
Coordinated retail and wholesale marketing strategies for LATAM. Oversaw campaign implementation, visual communication, and collaboration with commercial teams to optimize in-store execution and perfo...
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Dockers Levi Strauss & Co.
Trade Marketing
Feb 2021 - Dec 2022 | 1y 10m
Developed and implemented trade marketing strategies for retail and wholesale channels. Coordinated POP materials, managed commercial communications, promotional campaigns, and collaborated with sales...
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Grupo Herdez
Ejecutivo de Innovación
Jul 2019 - Sep 2020 | 1y 2m
Developed new products from concept to point of sale. Coordinated cross-functional projects and managed business cases, costing, and maquila processes. Led innovation workshops and pipeline developmen...
Qualtia Alimentos
Ejecutivo de Marcas Económicas, Propias y Food Service / Analista de marca / Practicante de marca
Jan 2017 - Jun 2019 | 2y 5m
Progressively advanced from brand intern to executive, managing private & food service brands (Zwan, Peperami). Analyzed branding strategies and supported brand management.
Prioritization
Decisiveness
Coordinating
Collaboration
Customer Service
Dealing With Ambiguity
Analytical Thinking
Accountability
Most proud of (2/3)
1st
Led national retail marketing for Brand Centers, BCS and Factory Outlets in Mexico, managing activations and product launches
2nd
Spearheaded the Mexico Home Jersey launch, aligning cross-functional teams and agencies to deliver a complex store-wide rollout on tight timelines
Career Highlights
1/1
Retail strategy & execution, adidas
Reframed retail as a consumer-first channel
México,
At adidas I shifted how teams saw retail: not just a final execution point but a key part of...
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