Carolina Ramírez Espinosa
Driving impactful brand growth through strategic marketing and cross-functional leadership.
Mexico City, MX
Full time
Hybrid
Marketing and communications strategist with 16+ years of experience in brand positioning, reputation management, and end-to-end project leadership across...
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My Career Journey
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1/8
Novartis
Delivery Manager
Feb 2026 - Present | 5m
Developed an employee portal to improve professional experience, coordinated cross-functional teams executing 10+ projects monthly, led end-to-end marketing and communications project execution, ensured...
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Softtek
Industry Marketing Partner
Oct 2021 - Oct 2025 | 4y
Gained META & Amazon as clients via targeted marketing actions, developed and managed annual marketing plan and content calendar, led content delivery cycles, integrated data and performance metrics, implemented...
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Dell Technologies
Marketing Field Advisor
Sep 2019 - Jul 2021 | 1y 10m
Standardized marketing processes with distributors and optimized budgets, managed content for Mexico market, aligned strategies with LATAM and corporate requirements, coordinated with stakeholders and...
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Mars - Royal Canin & Eukanuba
Events Manager
May 2013 - Jul 2019 | 6y 2m
Achieved record-breaking sales at Congreso Veterinario de León, directed planning and delivery of B2B/B2C events, coordinated materials production and logistics, strengthened market alliances, and managed...
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Mars - Royal Canin & Eukanuba
Brand & Communication Manager
May 2013 - Jul 2019 | 6y 2m
Launched partnership with Papalote Museo del Niño, managed media and 360° brand positioning, oversaw plan execution with international stakeholders, supervised digital/editorial content, supported internal...
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Mars - Royal Canin & Eukanuba
Portfolio Activation Manager
May 2013 - Jul 2019 | 6y 2m
Developed digital strategy, B2B loyalty plan, and pet owner welcome kit, coordinated forecasting with LATAM and US teams, supported commercial launches and training, managed regulatory compliance, collaborated...
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Dickins & Asociados
Account Executive
May 2012 - May 2013 | 1y
Secured ongoing media negotiations for editorial and airtime placement, supervised content production for the hospitality sector, maintained quality and brand standards, coordinated with stakeholders for...
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INIFED
Internal Communication Coordinator
Mar 2008 - Aug 2011 | 3y 5m
Coordinated messaging and events with the Office of the President, managed end-to-end internal communications, ensured compliance and accuracy, and handled multiple high-visibility projects under strict...
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Communications
Collaboration
Ability To Meet Deadlines
Organizational Skills
Coordinating
Planning
Analytical Skills
Calendaring
Leadership
Most proud of (2/3)
1st
I created and launched a project from scratch, persuading the board to approve its release.
2nd
I designed and led the brand's most successful external communication campaign and partnership.
Career Highlights
1/2
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Led end-to-end external communications and partnership launch
Built and launched the brand's top partnership campaign
Mexico City, MX, 2026
In a communications lead role I built a strategic partnership project from scratch and persuaded...
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Coordinated teams with daily tracking, alignment and clear messaging
Delivered cross-functional projects on time through disciplined execution
Mexico City, MX, 2026
In multiple cross-functional projects I instituted daily task tracking, regular follow-up meetings,...
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My values
Open Communication
Accountability
Efficiency
Responsibility
Reliability
Education
Universidad Panamericana
Postgraduate in Advertising & Public Relations
2010
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Universidad La Salle
B.A. Communication Sciences
2007
Language(s) I speak
Spanish
Fluent
English
Intermediate