Carolina Morales Vélez
Driving B2B growth and alliances across LatAm with strategic marketing expertise.
Mexico City, MX
Part time/Project based
Hybrid/Remote/On-site
Senior Marketing Leader with extensive experience in B2B demand generation, strategic planning, and regional project management across LatAm. Proven success...
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My Career Journey
1/9
Codster Selected Partners Amazon Web Service (AWS)
Partnership Marketing Manager & Partner Alliance Manager / Strategic Consultant
Jun 2025 - Present | 1y 2m
CDMX, MX
Achieved over 60% growth in shared opportunities in alliance channels. Designed and executed hybrid marketing plans with key partners (AWS, Ingram Micro), focusing on B2B demand generation and acquisition...
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Independent Consultant
Strategic Support Consultant for SMEs
- Present | N/A
Ivoclar
Product Manager LatAm
Jun 2023 - Jan 2025 | 1y 7m
Developed comprehensive business dashboards for competition, pricing, and products in LatAm, directly increasing market share. Structured strategic marketing and ensured regional sales team alignment across...
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Arkos (Construction segment)
Strategic Consultant in Market Entry
Jan 2022 - Dec 2022 | 11m
Metecno México
Sales & Marketing Manager Central America and the Caribbean / Account Manager Retail / Commercial Admin Leader
Apr 2014 - Mar 2021 | 6y 11m
Secured 20% sustained sales growth in Central America and the Caribbean, surpassing a million USD in sales. Developed sales indicators and dashboards to optimize production and delivery. Led market strategy,...
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Sign Products
General Manager Coordinator and Special Projects
Jan 2012 - Aug 2014 | 2y 7m
Bogotá, CO
Provided executive-level dashboards and led cost optimization negotiations with international suppliers. Structured sales and marketing plans for major account acquisition and coordinated large-scale commercial...
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PriceSmart
Business Coordinator for the Presidency
Jan 2011 - Jun 2012 | 1y 5m
Bogotá, CO
Coordinated the pre-opening and launch operations for the brand's first purchasing club in Colombia, working alongside senior management to meet project timelines.
Alpina
Operations Vice Presidency Coordinator
Jan 2009 - Jun 2011 | 2y 5m
Unified corporate strategic communication across regional production plants, including Ecuador, ensuring consistent execution and deployment of strategic plans.
Roche
Marketing Analyst - Assistant Marketing & Sales
Jan 2006 - Jan 2009 | 3y
Bogotá, CO
Developed, parameterized, and deployed CRM for marketing. Organized international sales conventions for the entire sales force.
Change Agility
Most proud of (2/3)
1st
Grew alliance-channel shared opportunities by 60%+ via hybrid marketing with AWS and Ingram Micro across LatAm.
2nd
Built LatAm product dashboards for pricing and competition, boosting market share and aligning regional teams.
Career Highlights
1/1
Lead, cross-border BI & competitive intelligence initiative
Delivered cross-border BI project in record time
México, 2026
In my role leading a cross-border BI and competitive project I prioritized empathizing with local...
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My values
Teamwork
Collaboration
Empathy
Problem Solving
Education
Politécnico Gran Colombiano
Strategic Marketing Management Specialization
Ongoing
Instituto Tecnológico de Monterrey
Business Strategy Diploma
Ongoing
Universidad Externado de Colombia
BA in International Relations
Ongoing
Universidad de Pretoria
Academic Exchange, final semester of Honours
Ongoing
Certifications & Qualifications
PID Program for Middle Management
Universidad de la Sabana2026
Certification in Digital Business
George Washington University & ADEN2019
Language(s) I speak
Spanish
Fluent
English
Fluent